How to improve email marketing campaigns Utilize behavioral-based segmentation First and foremost, you need to make sure your emails are highly targeted and relevant to your customers. A survey by Salesforce has found that 57% of consumers are willing to exchange personal information if it means ...
Are you wondering how to improve your lackluster email marketing results? It can be difficult to know where to start when you already feel like you’re in over your head. But the power of email marketing is undeniable, so while it takes a bit of effort, the reward is well worth it. ...
One of the building blocks of creating an email marketing strategy is the ability to consistently grow your list with interested potential customers...
Over the past couple of years, it seems like email marketing campaigns have become less popular due to social media. But, let’s not get ahead of ourselves. They’re not dead, and if done correctly they are a vital tool to help your business grow! It’s so easy to get complacent whe...
Here are four ways to improve your email marketing with better email subject lines. Personalization Personalize your email subject linefor your consumer with their name, location, or any other demographic that you have on file with them. For example, “Jane, check out this offer” or “Jane,...
Three Ways to Optimize Your Email Marketing ProgramNoah Elkin
10 Ways To Improve Your Email Marketing To Capture Attention Span Email marketing is one of the most effective ways to market any business. It’s also a way to promote your brand, engage your customers and grow your business. But if you want your email marketing efforts to be practical,...
Using your brand’s name in your “from” line will help to reduce spam complaints. It’s also been proven to improve open rates. Increasingly, some companies use a front person, an individual, to head up their email marketing in order to give it a more personal feel. You can still us...
When you're doing email marketing, you're surely looking for ways to increase your open rates.Creating a content campaignis a long process. Time and effort go into developing information that can appeal to a consumer. It can be amissed opportunityif the viewer doesn’t actually open the del...
Once you’ve created these segments, it’s important to make sure that all of your email addresses are included in each one so that you’re sending the right message to the right person at the right time. Another way to improve email marketing ROI is by automating as much of the process...