How to improve email marketing campaigns Utilize behavioral-based segmentation First and foremost, you need to make sure your emails are highly targeted and relevant to your customers. A survey by Salesforce has found that 57% of consumers are willing to exchange personal information if it means ...
How To Improve Your Email Marketing Campaigns The best email marketing campaigns are the result of thought and planning. If your email campaign results are underwhelming, here are five foolproof email marketing tips worth considering: 1. Get personal with your copy When done correctly, email perso...
This can result in distrust from your target audience and impact email marketing conversion rates. Short links, on the other hand, are the complete opposite. Here’s why they’re better suited for your marketing campaigns: They reduce visual clutter: This improves the overall readability and ...
Here are the top email marketing tips and best practices that can help you fine-tune your email campaigns. 1. Implementing a Robust Email Marketing Platform Automation is the way of the future. Email providers like Gmail or Yahoo Mail fall short of meeting the requirements of today’s rapidly...
The response rates also increase at the preferred moment at which e-mails should be send to customers in email campaigns.Hamzah QabbaahG. SammourK. VanhoofA. VoroninYuriy ZiatdinovL. AslanyanH. SahakyanZeina RayanMarco AlfonseA. M. Salem...
Email marketing will work perfectly in combination with other instruments and channels, like blogs, social media marketing, and SMS campaigns. To sum it up, we would say that email marketing is a powerful channel, but as with any other tool, you need to find your way around it and select...
Using videos in email can really boost click-throughs. It’s been estimated thatvideos in email marketing messagesincrease click-through rates by as much as 3x and can boost a company’s return on investment by 40%. Before adding videos to all your email campaigns, remember that not all em...
5. A/B test your email marketing campaigns One of the best tricks to boost email marketing results is to conduct A/B tests on your email campaigns. Also known as split testing, A/B testing is a methodical way to pinpoint which campaigns connect with your subscribers—and which fall flat...
Over the past couple of years, it seems like email marketing campaigns have become less popular due to social media. But, let’s not get ahead of ourselves. They’re not dead, and if done correctly they are a vital tool to help your business grow!
Fortunately, there are many ways you can create more effective emails and improve your click-through rates for youremail marketing campaigns. You'll first want to analyze the click-through rates of previous marketing campaigns to see what areas could have been better. Perhaps your copy could have...