Re-engagement email campaigns encourage inactive subscribers to re-engage with the brand. You can send them to people who haven’t opened your emails in a while. Or, you can send them to people who have canceled a paid subscription with your company. These emails often include incentives, su...
Learn how to create email marketing campaigns that help you capitalize on your potential and maximize your return on investment.
Email marketing campaigns are necessary for any business looking to expand its customer base and increase sales. This blog includes 12 tips for you to send your first email marketing campaign.
Typically, your brand or company name is a safe choice for email marketing campaigns. It may sometimes make sense to use a specific person’s name, like the President or CEO, or even a salesperson at your company. Choose a from name that’s recognizable to recipients. If you’re not ...
Interactive content is a must for your email marketing. Here's a step-by-step guide to make your marketing emails more clickable with interactive content.
At the end of the day, it’s important to make sure your average click-through rate is at an acceptable level, usually around 1-2%. Now that you know the essential theory, it’s time you learned how to ensure your email marketing campaigns consistently see high click-through rates. ...
Email marketing is the bread and butter for most of the marketers when it comes to engaging with their prospects and customers. Emails can be segmented, personalized and automated while maintaining the relevance to the conversation going with the customer. Yet in order to maintain the effectiveness...
Getting the structure and design of your marketing emails right from top to bottom can make a huge difference in the success of your campaigns. Ask yourself whether you would ever engage with an email blast that has an unclear subject line, an overly wordy message, and a lack of greeting ...
Use visual elements to make the email engaging: Incorporate eye-catching visuals like images, infographics, or short videos to make your content more digestible and create a more engaging experience. Keep your content concise and focused on a single goal. Stick to one primary objective and craft...
MailChimp is a free service designed to make it easy to set up email campaigns. There are a lot of features and options, but MailChimp is generally easy to use, especially for beginners. MailChimp also provides templates for many popular types of emails. ...