Utilizing both behavioral and physiological measures, the studies presented here explore potential explanations for why using a foreign language affects the decisions we make. The results from Studies 1-6 suggest that those using a foreign language make more utilitarian moral choices, and that this ...
5. Negative emotions resulting from threat can be contagious6, and fear can make threats appear more imminent7. A meta-analysis found that targeting fears can be useful in some situations, but not others: appealing to
Besides, in a recent study in the context of Bangladesh as a developing county, Moudud-Ul-Huq, Swarna, and Sultana [68] used an extended version of UTUAT to find the factors that may significantly affect the elderly’s intention to use mhealth services. Likewise, Alam et al. [69] add...
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What kind of person do you become by doing this, and is that the kind of person you aspire to be? Would you want every other person in your position to make the same decision you just made? Are you upholding your duties of care?
There are three potential mental processes when participants make the moral decisions [3,4]. For example, they care about the utilitarian principle, showing consequence sensitivity, or they care about the deontological principle, showing norm sensitivity, or they can be generalized as having preference...
Hedonic Versus Utilitarian Values: The Relative Importance of Real and Ideal Self to Brand Personality and Its Influence on Emotional Brand Attachment. Vilakshan Ximb J. Manag. 2012, 9, 77–90. [Google Scholar] Wang, J.; Bao, J.; Wang, C.; Wu, L. The impact of different emotional ...
A thematic review was conducted, with 40 articles searched from Scopus and Web of Science being included. Quantitative findings showed current research trends, and thematic analyses formed eight themes of factors influencing consumer behavior: (1) technical and utilitarian factors, (2) system-related ...