(2011).Using social media for branding in publishing.Online Journal of Communication and Media Technologies, 1 (4), 193-213.Lis, B. & Berz, J. 2011 "Using Social Media for Branding in Publishing", Online Journal of Communication and Media Technologies, Vol.1, Issue: 4, 2011...
Social media is the new way for the word to spread: from product recommendations to advice on what to do, where to go, and what to do. From little conversations that mean nothing to meaningful revelations that could change lives, from stupid pictures to inspiring profiles – social media has...
Social Media Marketing is denoted as the future of marketing. So, if a company manages to achieve a good profit through social media promotions, it will have a bright future. This is because it knows the knack of marketing and selling through social platforms, which is crucial in the coming...
You’re trying to figure out how to do social media marketing, but first, you need to figure out what social platforms to focus on. Where you show up is almost as important as how you do it! Remember: You don’t need to attack every social channel at full force. And let’s face ...
Faster Hiring: Social media can speed up the hiring process by facilitating quicker and more direct communication between recruiters and candidates. Enhanced Employer Branding: A strong presence on social media helps companies build and maintain an attractive employer brand, which is crucial for attracti...
Social media is a great platform for building relationships and branding – even moreso than just driving traffic. So in my eyes, it only makes sense to use it for everything it’s capable of, especially considering building brand awareness is even more effective than just dropping links. (...
Peter Baughman, vice president of communications atFoodmix, a full-service food branding agency in Elmhurst, IL, advises that companies must understand the purpose of social and set realistic key performance indicators (KPIs). “You don’t use social like advertising – to move a huge volume of...
Social media means that you can keep tabs on your competitor’s activity and your position within your market much more easily than in the past. Online monitoring can give you powerful insights into both competitors’ online and offline strategies when it comes to branding, strengths, weaknesses...
Social Media is serious business, treat it as such. It should more than just a place to gain popularity, it should bring sales; ensure it does. A little note for individuals: ● You are using social media wrong if you are being extremely shy, antisocial and not using the opportunity to...
With a plan for their online brand, they can create a digital footprint with a portfolio and carefully craft social media interactions that further their interests and reputation online for others to see (when the time is right). Learn more about the SmartSocial.com Student Branding Academy ...