(2011).Using social media for branding in publishing.Online Journal of Communication and Media Technologies, 1 (4), 193-213.Lis, B. & Berz, J. 2011 "Using Social Media for Branding in Publishing", Online Journal of Communication and Media Technologies, Vol.1, Issue: 4, 2011...
and your social media brand is an extension of your company’sbrand identity. Although consistent branding is important, some businesses treat their social media brand as a subset of their main brand, further refining brand colors, brand voice, and brand tone for success on social media platforms...
Social Media Marketing is denoted as the future of marketing. So, if a company manages to achieve a good profit through social media promotions, it will have a bright future. This is because it knows the knack of marketing and selling through social platforms, which is crucial in the coming...
Theimportance of social media for business is in the leads it attracts.Now that you have built a strong profile with a robust content calendar and a large and engaged audience, it’s time to use social media to boost ROI. Twitter, Facebook, and LinkedIn are great channels on which to ru...
This same principle applies to social media branding. Specifically, to which channels are worth your focus. After all, you don’t want to waste time managing a social media presence on a channel your target audience rarely uses. For instance, if you’re marketing for a B2B business, it wou...
Users don’t have to search for your brand on every social platform; a simple click on the relevant social icon leads them to your social media profile. They effectively shorten the user journey, increasing the likelihood of engagement. 2. Consistent Branding When used correctly, social media...
I hope you have learned new things in my 7 Rules for Social Media Branding, and clarified your next or needed steps to get your branding in order. Remember, if you need assistance, my team and I can help,just give me a shout.
It is vital to leverage unique ad formats and best practices of each platform for optimized results. For instance, leverage photo ads on Facebook, carousels on Instagram, and promoted tweets on Twitter. Build Consistent Branding A coherent brand image across social media cultivates familiarity and...
For many prospective customers, social media could be the first impression of you and your business. Even if they’ve previously visited your website, they might be looking to social media to get more “social proof” of what you’re all about. You want to make sure that their first impr...
done deals. Your audience craves new content, and your brand should evolve alongside that, especially on social media. There also may be times where you can use your branding basics to your advantage. Celebrating a hashtag holiday or the launch of a campaign could be a great time for this...