The phenomenon of influencer marketing is relatively new and some of the social media platforms have been established over the last few years. This makes it clear that, despite the great popularity of influencers as brand ambassadors or creators worth including in ...
Depending on what your product and target audience is, there's bound to be an influencer who fits the demographic. However, selecting the appropriate livestreamer, celebrity, KOL or KOC to collaborate with can be a challenge ...
It is estimated that about 40 per cent of the world’s population use social media, and a large number of social media users look up to influencers to decide what to buy. These influencers are now playing an important role in achieving the goal of eliminating poverty in China. What is ...
Understanding and maximising ROI for the festive season:In holiday marketing, where the emphasis is on creating memorable experiences rather than just offering discounts, influencers play a significant role. ROI is a crucial gauge of effectiveness and a launching pad for future budget planning. To ...
Influencer marketing campaigns can give your company the required edge in terms of popularity, awareness, authority, and brand exposure. With the meteoric rise of social media, influencers have gained a massive following among the masses.
recommendations, social media and user reviews to help them make their purchase decisions, the use of influencer marketing can help get your brand messages across in a more authentic way. But what exactly is influencer marketing and how can you use it to enhance your marketing strategy as a...
The government was forced to review influencer marketing after talent fronting government campaigns were found to also promote alcohol brands and diet pills, and had made rape jokes and homophobic remarks, on social media. "The government has recently reviewed the use of social media ...
Influencer marketingis one of the best ways to get the word out about your small business. Consumers generally trust recommendations from their friends, family and network more than from traditional marketing sources. And, with the rise of micro-influencers, influencer marketing isn’t just for gl...
How to Use Influencers in Your Affiliate Marketing What is Affiliate Marketing? Affiliate marketingis a model that allows brands to partner with individuals or companies (known as affiliates) to do a particular task for them, paying them after they have done the desired action. In most cases,...
Video marketing can get expensive. You could easily spend thousands of dollars to create an in-house recording studio. And don’t forget the costs of hiring video editors, videographers and copywriters. It all adds up pretty fast! Influencers make for an attractive option because they’re ca...