The ways and means or the techniques and devices that are employed to assess the marketing performance over a given period are classified into four broad categories by Professor Philip Kotler who also calls these as types of control because, each type of control makes use of specific techniques ...
Are you looking to improve your brand's visibility? Here are 29 types of marketing collateral to promote your brand.
However, there is a separate group of believers who consider Philip Kotler, the father of marketing, to be the actual founder of digital marketing. One of the factors that contributed to the growth of digital marketing in the 1980s was the increase in the storage capacity of computers and ...
Sales promotions objective is short term and it aims at increasing the sales immediately. Advertising supports sales by adding value to the product. It has a long-term effect in term of brand value. Sales promotion helps sales by changing the price value equation of the product in...
Most of the brands focus on positioning their products as a one-stop solution for a specific problem. They pinpoint the pain areas and the challenges the consumers face in their communication and other marketing strategies and mend it into promoting their product. ...