(Kotler et al.2006). The hotel product can also be represented as a set of attributes as suggested by Dolnicar, and cleanliness of room, location, room service, comfort of bed, reputation, restaurant facilities
This growing interest is highly coherent with the evolution of the marketing discipline, which has sought to reflect the increasing phenomenon of people who prefer to buy from companies that embrace the larger economic, social and political concerns (Kotler, 2011). This increasing consumer preference...
Marketing innovations are strongly related to pricing strategies, product package design properties, product placement and promotion activities along the lines of four P's of marketing (Kotler, 1991). Finally, an organizational innovation is the implementation of a new organizational method in the ...
Sales promotions objective is short term and it aims at increasing the sales immediately. Advertising supports sales by adding value to the product. It has a long-term effect in term of brand value. Sales promotion helps sales by changing the price value equation of the product in...
This kind of demarketing addresses the 4 Ps of marketing. The 4 Ps of marketing are Product, Price, Place, and Promotion, and businesses try to implement demarketing strategies by focusing on the 4 Ps. Some businesses increase the price of their product and thus start discouraging cost-conscio...