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In2012,Pepsilaunchedits“LiveforNow”marketing n,andincreaseditsmarketingbudgetby50percent. Itaggressivelyusedtraditionalaswellasdigitalmedia. Talkingtocustomers,hearingwhattheyhavetosay,and actingontheresultinginsightscanpaybigdividends. OpeningViteQuestions 1.Inthebeginning,howdidPepsilosesightofits customers...
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T E A M F L Y Team-Fly®Praise for Marketing Insights from A to Z“The bagwan of Marketing strikes...
philip kotler - marketing management英文精品课件.pdf,Marketing Management, Millenium Edition Philip Kotler Custom Edition for University of Phoenix Excerpts taken from: A Framework for Marketing Management, by Philip Kotler Copyright © 2001by Prentice
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chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book's position as the definitiv...
Sonic PDA Marketing Plan Product strategy is based on the choices companies make as they select target segments and create a distinctive positioning for their brand and products. With this foundation, a marketer is ready to plan for new product development and management. Now that you have ...