kotler on marketing读音: 美 英 网络释义 论营销;科特勒谈行销;科特勒;菲利普·科特勒论营销 分词解释 kotler(Kotler)人名 marketing销售,经销,行销,商品销售业务 猜你喜欢 marketing management市场营运管理 marketing plan营销计划 internet marketing网路行销 affiliate marketing联盟营销 ambush marketing埋伏营销 ...
出版社: 中信出版社 原作名: Kotler on Marketing: How to Create, Win, and Dominate Markets译者: 高登第 出版年: 2007-12页数: 236定价: 36.00元ISBN: 9787508610030豆瓣评分 8.0 68人评价 5星 35.3% 4星 39.7% 3星 23.5% 2星 1.5% 1星 0.0% ...
Business Book Review ™ Kotler on MarketingSelect, WeOnly, ReviewCreate, HowKotler, Philip
合理运用10P理论,营销活动才可以圆满成功.Enterprises are the economic organizations in the society and the marketing of them are based on certain social ... 张鸣华 被引量: 0发表: 2006年 科特勒营销新论 本书描述了新世纪中企业市场营销转型的关键。它引发人们对企业策略的本质性重新思考怎样在市集和市场...
8-1 KotleronMarketing Manybusinessesarewiselyturningtheirsuppliersanddistributorsintovaluedpartners.Copyright©2003Prentice-Hall,Inc.8-2 ChapterObjectives ▪Inthischapter,wefocusonsixquestions:▪Whatisthebusinessmarket,andhowdoesitdifferfromtheconsumermarket?▪Whatbuyingsituationsdoorganizationalbuyersface?▪...
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Chapter1DefiningMarketingforthest21Century by PowerPointbyMiltonM.PressleyUniversityofNewOrleans 1-2 Copyright©2003Prentice-Hall,Inc.KotleronMarketing Thefutureisnotaheadofus.Ithasalreadyhappened.Unfortunately,itisunequallydistributedamongcompanies,industriesandnations.1-3 Copyright©2003Prentice-Hall,Inc.Chapt...
9.KOTLERON MARKETING论营销;科特勒谈行销;科特勒;菲利普·科特勒论营销 用法例句 1. PhilipKotler, Marketing Management: Millennium Edition, 10e, 2000. 《行销管理︰千禧年版》,第十版,2000年。 2. According toKotler(2002) Marketing is the set of human activities directed at facilitating and consummating...
9-1 KotleronMarketing Poorfirmsignoretheircompetitors;averagefirmscopytheircompetitors;winningfirmsleadtheircompetitors.Copyright©2003Prentice-Hall,Inc.9-2 ChapterObjectives ▪Inthischapter,wefocusonfivethingscompaniesneedtoknowabouttheircompetition:▪Whotheprimarycompetitorsare ▪Howtoascertaintheirstrategies,...
Inc. 4-2 Kotler on Marketing It is more important It is more important to do what is to do what is strategically right strategically right than what is than what is immediately immediately profitable. profitable. Copyright © 2003 Prentice-Hall, Inc. 4-3 Chapter Objectives In this chapter,...