网络透过一种两级流动;并假定该历程透过一种 网络释义
Learn to define the two-step flow theory of communication. Discover the two steps of the two-step flow communication process. See examples of...
两级传播理论又称为二级传播理论,是关于“传播流”研究的的一种理论,由美国传播学者拉扎斯菲尔德等人在 20 世纪 40 年代的《人民的选择》一书中出。两级传播理论认为,大众传播的信息不是直接流向受众,而是需要经过意见领袖这个中间环节,即表现为“大众传媒—意见领袖—一般个人”的两级传播过程。 罗杰斯的《创新与普及...
Psychology definition for Two-Step Flow Of Communication in normal everyday language, edited by psychologists, professors and leading students. Help us get better.
两级传播理论 信息从大众媒体传播后，经过“意见领袖”的第二次传播，才会深刻传播到普通大众。所以大V、网红、意见领袖才那么值钱。
Katz and Lazarsfeld: Two-Step FlowPeople, ThePeople, The
Southwell, Brian. 2014. Two-step flow, diffusion, and the role of social networks in political communication. InThe Oxford handbook of political communication. Edited by K. Kenski and K. Hall Jamieson. Oxford: Oxford Univ. Press. This chapter provides a broad overview of the two-step flow (...
One-Step, Two-Step, or Multi-Step Flow: The Role of Influencers in Information Processing and Dissemination in Online, Interest-Based Publics S. (2012). "One-step, two-step, or multi-step flow: The role of influencers in information processing and dissemination in online, interest-based ....
网络两级传播模式;两阶段流动模式;两极传播模式
Two‐Step Flow Modeldoi:10.1002/9781118785317.weom090689two﹕tep flow modelBarbara R. LewisAmerican Cancer Society