信息从大众媒体传播后，经过“意见领袖”的第二次传播，才会深刻传播到普通大众。所以大V、网红、意见领袖才那么值钱。两级传播理论(Two-Step Flow theory )_新闻传播学名词
两级传播理论又称为二级传播理论,是关于“传播流”研究的的一种理论,由美国传播学者拉扎斯菲尔德等人在 20 世纪 40 年代的《人民的选择》一书中出。两级传播理论认为,大众传播的信息不是直接流向受众,而是需要经过意见领袖这个中间环节,即表现为“大众传媒—意见领袖—一般个人”的两级传播过程。 罗杰斯的《创新与普及...
两步流程短语two-stepflow 传播学理论 ; 双层传媒模式 ; 二级传播 ; 二步流Two-Step FlowModel 两级传播模式 ; 二级传播两步流程的意思两步流程的意思
第一句对“two-step flow theory”的定义是the supposed(所谓的)importance of influentials derives from a plausible-sounding(听起来可行的)but largely untested theory(多半是未经证实的理论),由此可以看出,作者认为这种理论需要可靠的证据来证 实,因此D项正确。A项“可作为解决营销问题的方法”,这不是作者的...
必应词典为您提供two-stepflow的释义,网络释义: 透过一种两级流动;并假定该历程透过一种;
两级传播two-step flow theory1940年美国传播学者拉扎斯菲尔德在《人民的选择》中提出的理论假说,属于有限效果论。(来源) 该假说认为,大众传播的信息不是直接流向一般受众,而是按照按照“媒介一意见领袖一受众”这种两级传播的模式进行的。(定义) 两级传播模式图该...
Two-step flow model of communication, theory of communication that proposes that interpersonal interaction has a far stronger effect on shaping public opinion than mass media outlets. The two-step flow model was formulated in 1948 by Paul Lazarsfeld, Ber
The two-step flow of communication model (sometimes just called the two step flow theory) is a hypothesis that posits the belief that ideas flow upward from the mass media to opinion leaders. The ideas then go from the opinion leaders back down to the wider population as a whole. This mod...
So‚ in the 1940s‚ some of the researchers introducetwo-stepflowmodel.Two-stepflowmodel is came out because they think that communication is a complex process. A book‚ ‘The People’s Choice’ has been wrote by American sociologist Paul F Lazarsfeld. He summarized his research of Novem...
必应词典为您提供Two-Step-Flow-Model的释义,网络释义: 两级传播模式;两阶段流动模式;两极传播模式;