We first find that exposures to earned and owned social media activities for brands have significant and positive impacts on consumers' likelihood to purchase the brands. Their effects are, surprisingly, suppressive on each other. Second, exposures to earned and owned social media activities have ...
Response effects occurred in each experiment in 1974 and were generally replicated in 1982, but the effects do not interact with time. Despite the significant response effects, both forms for each experiment yield similar conclusions about change over time, as long as question wording is kept ...
The results indicate that OESIC is positively correlated with UAB, and the effect of OESIC on UPSAB is more significant than the effect on UPOAB. CSZ Thinking weakens the positive impact of OESIC on UPSAB and UPOAB. This paper expands the research scope of OESIC into the accounting ...
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For example, advertising takes a significant portion of a movie studio's total expenditure, and nearly 88% of television (TV) advertising is spent before a movie is released (Elberse & Anand, 2007). Another important reason for advertising is to reduce the risk of negative WOM hurting ...
Likewise, a respondent’s background also plays a significant role in his or her ethnocentric score and, consequently, intercultural willingness to communicate. In addition, the experience of interactions with foreigners is another variable that affects ethnocentrism and the intercultural willingness to ...
Improvements in Closeness, Communication, and Psychological Distress Mediate Effects of Couple Therapy for Veterans. Empirically based couple therapy results in significant improvements in relationship satisfaction for the average couple; however, further research is need... BD Doss,A Mitchell,EJ Georgia,...
a scaffold remains on the surface. Due to significant shrinkage of up to 50% during the post-processing, debinding and sintering in particular, the final shape is distorted, mostly in z-direction. A constrained sintering on the non-shrinking alumina substrate results in a distortion of the stru...
s.e. 0.10 andP = 0.001. The effectiveness of the initial strategies was also inversely associated with total distress after the regulation attempt,B = −0.47, s.e. 0.04,P < 0.001. Finally, there was a significant interaction between emotion regulation change and initial effectiv...
McLuhan anticipated this problem in the early 1960s when he argued that there had been too much emphasis on the content of the message rather than the more significant effect of the medium itself. In claiming ‘it is the medium that shapes and controls the scale and form of human ...