eMarketer, Content Marketing Institute, Foundation Marketing and more. The resource below is an extensive collection of data, research and insights surrounding the state of B2B in 2024. I’ve compiled this research from only the most trusted, authoritative and reliable sources for B2B data. ...
Here are a dozen key findings from these two enlightening reports. [Read more…] 2020 has been an “interesting” year for for B2B marketers and buyers alike, to say the least. But now that companies have adjusted their processes and plans, what does the outlook for 2021 look like? How ...
Shopify B2B If you’re in the B2B ecommerce space, there’s no better tool to reach more customers and drive more sales than Shopify. With Shopify’s B2B features, you can create a website that combines both your B2B and DTC (direct to consumer) operations. Flexible, all-in-one platfor...
This is an especially vital step for B2B organizations. Whereas B2C goods often have a wider and more general audience, B2B products and services are usually marketed to a distinct set of customers with particular challenges and needs. The more narrowly you can define this audience, th...
B2B SEO and the Impact of AI on Organic Search Report LinkedIn Marketing 2024 Report The Role of Today’s CMO Report Maximizing the Impact of B2B Event Marketing See More Charts See All More On: B2B Article The combination of social media and video is powerful in B2B ... ...
Advocate for it:C-suite executives and department heads must actively champion AI adoption. Their support is vital to fostering a culture of innovation, encouraging teams to move beyond occasional experimentation. More B2B marketers have AI guidelines than last year ...
With more businesses buying online, the International Trade Administration predicts the global B2B ecommerce market share will grow by 14.5% annually and exceed $36 trillion in GMV by 2026. It’s safe to say there’s a significant opportunity for B2B brands to capitalize on this market growth....
We have previously extolled the virtues of utilizing content creation as a form of B2B marketing. More and more B2B businesses are steadily realizing just how advantageous it can be, and more and more of them plan to incorporate the practice into their strategy. For proof, look no further tha...
Learn More Where do leads come from? If you want to increase conversions from leads, it pays to understand where those leads come from in the first place. According to 65% of the B2B respondents, the top source of sales and marketing leads is referrals, showing the value in word-of-mout...
He guides the strategy for B2B commerce at Salesforce, including product and surrounding ecosystem, go-to-market alignment and thought leadership with customers and industry stakeholders. Prior to Salesforce, Andy was EVP of strategy... Read More More by Andy ...