Investigation of the relationship between brand personality and consumer perception of specific quality dimensions. The results show at least one significant positive relationship for each quality dimension. These findings underline the importance of creating a strong brand personality to support the ...
Using a By personality who exhibits the traits of the brand (for example, a film star, pop star athlete and so on) to promote the brand consumers draw inferences that the brand has some of the values of promoting the personality.
Kai李计算机刺绣工厂,位于Shijie镇, 1985年Dongguan,享受非常方便运输,是一家专业刺绣公司。 [translate] a结婚后 正在翻译,请等待... [translate] aBy using a personality who exhibits the traits of the brand 通过使用陈列品牌的特征的个性 [translate] ...
T. Canli et al., 2004 use functional MRI to explore the neural interface between personality, mood, and emotional responses. Their finding of a double diss... S Hamann,CL Harenski - 《Behavioral Neuroscience》 被引量: 12发表: 2004年 Personality and Memory Anxiety; Emotion regulation; Emotiona...
Rhapsodic:Enthusiastic at their core, Aries are eager, exuberant, and passionate. This is likely another reason why they are such good adapters and facilitators of change; they can get excited about anything from opening a fresh notebook to the start of a brand-new year. That rhapsodic quality...
题目 Which of the following terms refers to a specific mix of human traits that may be attributed to a particular brand? A.brand perceptionB.brand identityC.brand personalityD.brand conceptE.brand equity 相关知识点: 试题来源: 解析 C 反馈 收藏 ...
s' Participation]]>An of the research study "Personality Traits Antecedents of Online Brand Community Members' Participation," by Sara Hsieh, Aihwa Chang, and Frances Lin is presented.Hsieh, SaraAihwa, ChangLin, Frances
In the Discussion we suggest that materialists may experience a ‘pain of knowing’ about their finances because money management may highlight the discouraging implications of their purchasing behavior. Highlights ► We assess relations between money management, personality, materialism and well-being...
aWhatever you do ,please remember ,I am your owner and only~ 什么您,请记住,我是您的所有者和only~[translate] apersonality traits have consistently found structural invariance of personality over time 个性特征随着时间的过去一贯地发现了个性结构不变性[translate]...
SL Hershberger,R Plomin,NL Pedersen - 《Journal of Personality & Social Psychology》 被引量: 29发表: 1995年 Personality and transformational and transactional leadership: a meta-analysis. Personality traits were related to 3 dimensions of transformational leadership--idealized influence-inspirational motiva...