IP attorney Justin McCabe says that a trademark which is a generic term or a descriptive term cannot be registered. According to Peter Lamotte, SVP at digital public relations firm LEVICK, research should be done on the name and logo of each firm.CasserlyMeghanForbes.com...
the name “John Smith” is listed as a trademark with a logo in stylized form. Without the logo the name could not be trademarked, because many people have the name “John Smith.” It’s used to sell different kinds of drinking cups. "Apple" is another example of an arbitrary name.3...
A trademark is quite simply a unique symbol, word, name or phrase that is used to identify and distinguish the product or service of one company from that of another. Because people come to associate attributes and qualities with certain brands, trademarks help prevent confusion or manipulation....
To employ an unregistered trademark, all you do is put the TM (or SM) symbol next to your name, symbol, logo, and/or slogan and get ready to go to battle if someone else decides to use it too. In most cases, you’ll probably win the dispute if you can prove you used the TM s...