Registering a trademark takes some time, but it is worth it for the longevity and legal protection of your business. This article tells you what you need to do.
Each trademark you file incurs a separateapplication fee. For example, if you wish to trademark your business name, your logo, and a product name, you will pay the application fee three times. Additionally, you might be subject to greater legal fees if you’ve chosen to work with an attor...
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Your business has a name, and it also needs to have its own recognizable logo in order to establish a visual representation of your brand. The logo needs to perfectly reflect your company’s market niche and brand personality. It should also be unique enough to differentiate your company from...
Trademark a Name and Logo: Together or Separate?Shannon Moore
The trademark application process can be overwhelming. There is a lot of legal jargon to understand and the U.S. Patent and Trademark Office (USPTO) application can be quite detailed. If your business uses a unique logo or name, you may want to register it to enforce your exclusive rights...
In plain words, this can be your business name, logo, brand mascot, or product name. However, you cannot register your own name as apersonal brandunless it is truly unique and widely recognized, such as Marks & Spencer, Johnsons & Johnsons, or Calvin Klein. ...
If you don’t trademark your business, you may be open to legal trouble if another business has a similar name to yours — especially if they’ve trademarked it — and you may be forced to rename your business entirely. Additionally, your business name won’t have the potential to be na...
Here’s why you should trademark a name: Trademark protects your brand from competitors who can be involved in stealing and using a similar version of your name or logo. Trademark increases the value of your brand if you ever decide to sell your business (the value of your business is in...
How to copyright / trademark a logo. Understand the difference between copyright and trademark law in terms of your logo and business name.