Arbitrary names are not made up but are not logically connected to the products or services sold. For example, the name “John Smith” is listed as a trademark with a logo in stylized form. Without the logo the name could not be trademarked, because many people have the name “John Smit...
IP attorney Justin McCabe says that a trademark which is a generic term or a descriptive term cannot be registered. According to Peter Lamotte, SVP at digital public relations firm LEVICK, research should be done on the name and logo of each firm.Casserly...
1. In order to register a name as a trademark, your business must either be up and running and using it, or have the clear intention of doing so in the future. A trademark cannot be registered before a business is established, or just with the hope that it might, one day, be used ...
An unregistered trademark basically warns others you are willing to protect your name should a duplication situation arise, but has very few teeth in a dispute. To employ an unregistered trademark, all you do is put the TM (or SM) symbol next to your name, symbol, logo, and/or slogan an...