This study discovered that Malaysia identified individual capabilities that resulted in short-term advantages in tourism that were capitalised upon, and that its strength has been in its four marketing areas of product, price, promotions and distribution channel. However, some areas did not receive ...
engineer Ming Xingshi, 32, and his wife Li Jiumei, 30, decided to leave work for a week.“Since there is a day off in the middle of the week, we decided to take the whole week and travel.“This is my third time in Malaysia and we are familiar with most of the food and ...
Recently, Malaysia's Ministry of Tourism, Arts and Culture and Malaysia Tourism Promotion Board launched a marketing roadshow in China for 2023. Atotalof 68 Malaysian tourism board partners arrived in Guangzhou to hold a large-scale roadshow. The group was led by Amirul Abudl Rahim, the Senior...
Thailand, China, Japan, the US, South Korea, France, Malaysia, Singapore, the UK and Germany are the key sources of foreign tourists. The Ministry of Hotels and Tourism (MOHT) Myanmar has developed a master plan (funded by the government of Norway) that envisages a high target of 3.01 ...
A significant number of travelers are expanding their horizons, booking journeys to less visited countries that are near to old standbys. For instance, Laos and Malaysia, which both border Thailand—an established destination that is home to Bangkok, the world’s m...
Malaysia has embraced rural tourism in an effort to upgrade the economic regeneration in rural areas through tourism activities and products offering. Priorities for the economic upgrading of rural tourism has been given attention in the Ninth Malaysia Plan (2006-2010) and Tenth Malaysia Plan (2011...
In response, Malaysia has published a visa-free policy for up to 30 days for Chinese travelers, which will take effect on Friday. The trial policy will be in effect for one year from Dec 1. Citizens of the five European countries and Malaysia can enter China without a visa for business,...
Tourism Malaysia director-general, Zulkifly Md Said, said in a statement that the government agency will continue to increase domestic tourism promotion activities through the implementation of stimulus packages under the Tourism Recovery Plan for 2021. ...
Malaysia Airlines’ Group Chief Marketing and Customer Experience Officer, Lau Yin Maysaid,“Since the lifting of the Movement Control Order (MCO) and the domestic travel constraints, we know our customers are keen to take a break with their loved ones and therefore, MHholidays is here ...
Musa Yusof, director-general at Tourism Malaysia, said that once the outbreak has been contained locally, the board’s immediate plan is to “refocus on domestic tourism to increase demand for the travel trade and related services, including airlines, accommodation, land transportation, retail and ...