针对特定的用户群有时可能会导致更高的广告成本,而更广泛的定位可能会导致营销活动表现不佳。在发现阶段设置一个通用但相关的受众群体目标允许 TikTok Ads Manager 智能系统识别潜在的受众群体。 TikTok Ad Behavior Targeting 的调整可以帮助优化平稳期的活动。TikTok 通过他们最近的内容或创作者互动重新学习和定位新的用...
针对特定的用户群有时可能会导致更高的广告成本,而更广泛的定位可能会导致营销活动表现不佳。在发现阶段设置一个通用但相关的受众群体目标允许 TikTok Ads Manager 智能系统识别潜在的受众群体。 TikTok Ad Behavior Targeting 的调整可以帮助优化平稳期的活动。TikTok 通过他们最近的内容或创作者互动重新学习和定位新的用...
入口:TikTok Ads Manager > Analytics > Custom Reports > Create > From Template > TikTok Shop Product performance 注:SPU粒度和Seller Center的SKU粒度注意进行区分;目前VSA/LSA/PSA在TTAM创建的,是在adgroup层级才会去设置的;如果广告主重点想看PSA的商品数据,在使用时最好在一个campaign下的所有adgroup都是PS...
Lowest Cost:TikTok Ad Manager uses the ad group’s budget to project the highest number of results possible at the lowest cost per result. Delivery Type:You can choose between standard or accelerated. The former spreads your ad group’s budget over a set number of days within the campaign t...
AD manager其实TK的一个 广告的后台逻辑结构是类似于facebook的,首先是有个AD manager,管理整个广告后台。 然后建广告的话campaign, group, creative广告素材 然后到达我们的着陆页, 这个跟Facebook的原理是几乎是相通的。广告形式以下这几种, 大家也看了很多, 网上也很多公众号或者是很多资料也有写了开屏广告。
要查看TikTok广告指标,TikTok Analytics会显示您的视频和帐户的表现。但是因为广告运行时涉及到的指标更复杂,您还需要创建一个TikTok Advertising帐户。 广告帐户设置完毕并创建广告后,您就可以登录TikTok Ads Manager仪表板。上面展示了每个广告活动的详细指标,包括以下三种格式: ...
通过在桌面端访问 tiktok.com/analytics,你还可以看到TikTok用户的活跃时间段以及所在位置。 移动端示例 对于卖家来说,关注者和消费者的活跃时间段很可能是不同的,对于以转化为首要目标的广告主来说,分析消费者的生活节奏(比如放学、下班时间)对于锁定最佳的广告发布时间将有很大帮助。 此外,在数据看板的content选项中...
Access your TikTok ads results in your Ads Manager dashboard, under Analytics. This section covers six areas: Custom reports: Create a custom report to select from pre-made templates, focused on ad group performance, ad performance, TikTok Shop performance, TikTok Shop product performance, or ...
Success often depends on your targeting, ad creative, and overall strategy. How can I track the success of my TikTok ads? Use TikTok's built-in analytics tools, implement the TikTok pixel on your website, and consider third-party analytics platforms for comprehensive tracking. What are some ...
TikTok also makes it easy to connect with influencers thanks to its Creator Marketplace. We’ll talk about this analytics tool below, but it’s a great way to find partners with the engagement, reach, and demographics you care about. Who Should Use TikTok For Business?