Related reading: Using the Guttman scale in surveys How to create a Thurstone scale in four steps The Thurstone scale uses weighted "agree" and "disagree" options for simplicity and clarity. Weighted answers highlight the strength of respondents’ feelings, making it easier for researchers to anal...
Brand marketing managers can use this toolkit to understand your target audience, grow your brand, and prove ROI. Learn more Learn more Demo webinar of SurveyMonkey platform Learn more Read our step-by-step guide on conducting customer behavior analysis. Learn how to collect data and improve cus...