Definition The Theory of Reasoned Action (TRA; Ajzen & Fishbein, 1980 ; Fishbein & Ajzen, 1975 ) and its extension, the Theory of Planned Behavior (TPB; Ajzen, 1985 , 1991 ), are cognitive theories that offer a conceptual framework for understanding human behavior in specific contexts. In ...
1)theory of reasoned action理性行为理论 1.In this paper,relative papers have been reviewed and classified into four categories according to the ways of research: based on theory of reasoned action(TRA),theory of planned behavior(TPB) and theory of reasoned action model(TAM);based on customer ...
The theory of reasoned action (TRA) was employed as a framework for understanding adolescents' behavior that could put them at risk for contracting AIDS. The TRA focuses on the role of subjective norms and attitudes toward behavior to predict behavioral intentions and risk鈥恆voidance behavior (...
7.Understanding the Concept of Action in Giddens Structural Theory理解吉登斯结构化理论中的“行动”概念 8.Game theory studies mutual roles among rational agents.博弈论是研究理性的行动者相互作用的理论。 9.Activity Theory as a Framework for Web Information Seeking Behavior Research;网络信息寻求行为研究理...
The behavioural intentions of a sample of livestock farmers in the south-west of England towards new technologies were analysed within a Theory of Reasoned Action (TORA) framework, in order to explore reasons for the apparently low rate at which research-based knowledge is being transferred to the...
theory of reasoned actionwildland firesSocial science models are increasingly needed as a framework for explaining and predicting how members of the public respond to the natural environment and their communities. The theory of reasoned action is widely used in human dimensions research on natural ...
The conceptual framework is based on the theory of reasoned action, which suggests that an individual's beliefs influence his/her attitude towards the ... S Barat - University of North Texas 被引量: 1发表: 2007年 Determinants of Consumer Intention for Mobile Coupon Redemption The purpose of th...
The theory of planned behavior (TPB), developed by Icek Ajzen in 1985, aims to elucidate and predict individual behavioral intentions [4]. This theoretical model is considered an extension of the earlier Theory of Reasoned Action (TRA) [21]. The TRA model assumes that individuals have complete...
The theory of reasoned action was tested in a field study for its ability to predict behaviour at the organizational level of analysis. The study also investigated the role of personal belief salience in improving the explanatory abilities of the theory of reasoned action, and in providing addition...
The results suggest that the theory of reasoned action provides a potentially useful conceptual framework for interventions to change a key AIDS risk behavior among women. 展开 关键词: AIDS Prevention Blacks Contraceptive Usage Condoms Sex Behavior Risk Factors Attitudes Perception Substance Addiction Data...