Consumer Attitudes Revisited: A Review of Attitude Theory in Marketing Research. International Journal of Management Reviews. 2011; 13(4):431-51.Argyriou, E; Melewar, T.C. (2011) Consumer Attitudes Revisited: A Review Of Attitude Theory In Marketing Research. International Journal Of Management...
A functional approach to instrumental and terminal values and the value-attitude-behaviour system of consumer choice. The present studies provide support for a functional approach to instrumental and terminal values and the value-attitude-behaviour system. Study I surveyed... Allen,Michael,W.,... ...
Explaining Consumer Choice Consumer behavior is usually explained by reference to the intentions of the buyer: "She wants to buy this, or had a positive attitude toward it" "He needs that and intends to obtain one," and so on. But this kind of ......
Consumer's attitude towards genetically modified(GM) foods has a profound impact on government's polices of GM foods and the behavior choice of GM food enterprises.In order to examine the formation of consumer's attitudes towards GM foods,this paper adopts literature review to analyze the formatio...
The choice of food made by individuals and households is influenced by a large range of factors including prices, incomes, taste, religion, social attitude... C Ritson,R Hutchins,DW Marshall 被引量: 40发表: 1995年 Advertising and the Theory of Consumer Choice This article examines the implicat...
The Theory of Reasoned Action (TRA; Fishbein & Ajzen, 20... NM Bell - 《Dissertations & Theses Gradworks》 被引量: 2发表: 2013年 The Secondary Home Furnishing Consumer: An Investigation into Psychological Motivations and Purchase Intention Guided by the theory of reasoned action, an online ...
consumer's attitude 消费者态度(eonsumer,5 attsrude)消费者对特定产品或劳务的评价或见解,是一种协调一致的、有组织的习惯化的心理反应,它直接影响购买决定。它包括三个基本要素:(l)认知要素。由消费者的感知和知识组成,并-通过信念的形式导致不同的购买行为。(2)情感要素。具有对客体评估的性质,是消费者对客...
Journal of Consumer Behaviour: An International Research Review, 3(4), 375–387. https://doi.org/10.1002/cb.149 Article Google Scholar Pincus, J. D. (2022a). Theoretical and empirical foundations for a unified pyramid of human motivation. Integrative Psychological and Behavioral Science. https...
Additionally, consumer expectations across environmental, financial, and safety dimensions are incorporated into the framework. Notably, by including environmental perceptions as an exogenous construct, the DHAM internalises elements of Stern's VBN theory [310] such as normative beliefs about climate ...
Combined, these two models form the conceptual lens through which we look at consumer decision making regarding MSU meat. 1.1. Theory of planned behavior According to TPB, people's intention to perform a particular behavior is driven by their attitude, subjective norm, and perceived behavioral ...