This paper investigates the factors determining e-consumers re-purchasing behaviour in the e-business to consumer market. The Theory of Planned Behaviour (TPB) is used as a theoretical framework to interpret consumers' behaviour in the online environment and to study the antecedents of e-purchasing...
Several distinct forces have recently impacted on meat consumption and consumer attitude towards meat in many European countries. This article focuses on assessing consumer beliefs, attitude and behaviour towards fresh beef, pork and poultry meat. The methodology deals with quantitative marketing research ...
Many studies have adopted a theoretical attitude-behaviour framework for the analysis of exercise behaviour. The most popular models include the Health Belief Model, the Protection Motivation Theory, the Social Cognitive Theory, the Theory of Reasoned Action, the Theory of Interpersonal Behaviour, and ...
What role do attitudes play in consumer behavior? They significantly influence buying decisions and brand loyalty based on perceptions and feelings toward products or services. 2 Why are attributes important in the workplace? They help in identifying and utilizing resources effectively, including skills...
To conduct empirical research and test the proposed model (Fig. 1), the positivism philosophy has been adopted along with deductive approach to theory development. Cross sectional data collection approach-survey strategy, in regards to this research, the chosen paradigm was the positivist approach and...
Identifying travel behaviour segments using attitude theory The evidence clearly shows that the same behaviour can take place for different reasons and that the same attitudes can lead to different behaviours. The ... J Anable - 《Transport Policy》 被引量: 532发表: 2005年 Attitudes affecting ...
in order to gain a more complete understanding of consumer behaviour and reaction. Hence, over one hundred different definitions of attitude and more than five hundred measures have been reported. Most of those definitions have in common a ref 而且,研究员试图不同的方法学习态度,为了获取对消费者行...
Perceived behavioral control and subjective norm.The theory of planned behavior and environmental attitudes Perceived behavioral control, the attitude of others and subjective norms have all been shown to be influential in consumer acceptance or rejection of innovation (Jeżewska-Zychowicz, 2009a, 2009...
Article: Beliefs, attitude and behaviour towards fresh meat consumption in Belgium: empirical evidence from a consumer survey
Marketers seek to make inferences about consumer?s behaviour. 47 Perspectives on Attribution Theory Self-perception Theory: Suggests that consumers develop attitudes by reflecting (making judgments) on their own behaviour. Foot-In-The-Door Technique: Suggests individuals form attitudes that are consistent...