A number of research propositions are empirically tested, which present both a framework for theoretical discussion and practical implications for the non-... Voeth,Markus,Herbst,... - 《Journal of Nonprofit & Public Sector Marketing》 被引量: 56发表: 2008年 Exploring the role of brand trust ...
what theoretical framework can be used in marketing operations research There are 2 steps to solve this one. Solution 100% (1 rating) Share Step 1 In marketing operations research, several theoretical frameworks can be applied to analyze and under...View the full answer Step...
explanatory value, limitations, and relative closeness of research traditions are the assumptions they make about: (i) marketing exchange relationships, (ii) the context of this exchange, and (iii) the actors carrying out the exchanges, in addition to their epistemological and methodological bases. ...
This paper provides a foundation for future marketing research on sustainability through the application of nine prominent organizational theories. Specifically, we consider the implications for sustainability offered by transaction cost economics, agency theory, institutional theory, population ecology, resource...
Over the last 10 years or so, theoretical modeling has rapidly become an important style of research in marketing. To many people, however, this style is still a mystery. This article is an attempt at explaining theoretical modeling. The author argues that even though theoretical modeling is ...
U Knobloch,K Robertson,R Aitken - 《Journal of Travel Research》 被引量: 9发表: 2016年 The Quest for Marketing Intangibles The article focuses on the concept of marketing intangibles in the U.S. which appears in the Internal Revenue Services transfer pricing regulations and administration announce...
In the context of research and academic writing,PESTLE analysisis a valuable tool often employed in business, marketing, and strategic management research to understand external factors affecting an organization or industry. IncorporatingPESTLEinto a theoretical framework can provide a structured way to an...
Theoretical Framework : The Influence of Core Technical Competence and Core Marketing Competence to Competitive Advantage 来自 Semantic Scholar 喜欢 0 阅读量: 34 作者: E Chumaidiyah 摘要: Organizations are involved in a continuous process of change in order to renew capabilities and achieve a ...
Design/methodology/approach The proposed framework is based on recent theoretical developments in social marketing and is informed by the key strengths of existing social marketing planning approaches. Findings The CSD-IES planning framework ... MB Akbar,LB Ndupu,J French,... - 《Rausp Management...
Marketing theoryStrategic marketingMorgan et al. (Journal of the Academy of Marketing Science, 47(1), 2019) propose a new conceptualization of the domain and sub-domains of marketing strategy and employ them as a framework to assess the current state of research in marketing strategy. Based on...