Purpose: The purpose of this empirical research article is to investigate the association between e-marketing mix strategy (EMMS) and organizational performance (OP) in Jordanian SMEs.Theoretical framework: The study used a quantitative research methodology t...
Marketing mix is central in planning and developing a strategy for entering both domestic and international markets (Daniels, Radebaugh, & Sullivan, 2013). Whereas Daniels et al. (2013) find marketing mix central, Zeithaml, Bitner, and Gremler (2006) consider marketing mix peripheral and that ...
4PS-Marketing-Mix-Theory MarketingTheoryof4Ps LOGO objectives IntroductionWhatisaProduct?Whatistheprice?Whatisplace?Whatispromotion?TheSignificanceandDisadvantageof the4PsMarketingTheory Introduction In1960s,4PstheorycameintobeingwiththetheoryofMarketingmixintheUnitedStates.In1953,Neil...
The pragmatic marketing framework has been proven to be a practical approach to achieving results. It comprises four components:Market Understanding,Product Management,Go-to-Market Strategy, andCross-Functional Alignment. Each one represents a different aspect of the marketing mix, and each must be ca...
Gliga and Evers (2023) identified three categories of MCs: (1) Specialized/functional capabilities pertain to routine marketing activities at an ordinary or lower level, focusing on traditional elements of the “marketing mix,” such as market research, pricing strategies and marketing communications....
theory and practice in the context of the maquiladora industry on the US-Mexican border. The research explores how international marketing theory informs the decisions made by international managers, from macro-level market analysis to the application of the marketing mix. Key themes discussed include...
3. Theoretical framework 3.1. The marketing mix in the service industry In literature there are numerous writings that encourage managers to use marketing mix models to guide their decision making (Bucklin, Gupta, & Siddarth, 1998; Lilien, 1994; Lilien, Kotler, & Moorthy, 1992). The classical...
mobile app contents per the need of individual consumers. Furthermore, the inclusion of consumer data from external digital sources such as mobile apps with offline data would allow managers to improve their explanations and predictions in regard to the effect and attribution of marketing mix ...
mix 第12页/共18页 The Significance of the 4Ps Marketing Theory The Significance of the 4Ps Marketing Theory It is the promotion of 4Ps that laid the basic theoretical framework of Manage It is the promotion of 4Ps that laid the basic theoretical framework of Manage ...
[经管营销]martketing management--4PS marketing mix 热度: Marketing and the 7Ps 热度: 4Ps of marketing with the 4Rs theoretical framework in the status of a bone of contention _10470 热度: 相关推荐 Module7:PlanningforBusinessSuccess•Activity1•20 The4PsofMarketing Therearealotof...