framework, which is described in this paper. It provides the basic guidelines that lead from the city marketing mix to the city’s brand, which are the two which contributed to the liberation of traditional marketing thought from goals
We propose a framework of non-traditional entry modes based on the need for embeddedness and the strategic choice of exploration or exploitation. Although the strategic trade-off between exploration and exploitation is widely discussed in the strategy literature (Benner & Tushman,2015; Uotila, Maula,...
Theoretical Framework Page 1 of 13 I nt r oduc t i on The United States Department of Agriculture (USDA) Food Safety and Inspection Service (FSIS) has contracted with ORC Macro and its subcontractor APCO Worldwide to create a social marketing framework and mass media campaign plan that will...
the manifestations of culture that are rel- evant for consumer behaviour have to be selected and interpreted. Too often, cross-country research begins with a research instrument without consideration of the underlying conceptual framework (Douglas & Craig 2006), and research method focuses almost...
Framework Wang JingJ. Comput. Theor. Nanosci. 13, 9390–9395 (2016)[Abstract] [Full Text - PDF] [Purchase Article] Distributed File Data Sub Clustering and Discovery Algorithm for Non Uniformly Sampled Data Yu-Lei HuangJ. Comput. Theor. Nanosci. 13, 9396–9400 (2016)[Abstract] [Full...
The specific aims of this study are to (1) construct a theoretical framework of the tourism telecoupling system, (2) establish the models of tourism carbon emissions from the perspective of a telecoupling system, and (3) taking China as the example, explore the synthesis effects of ...
This review paper presents the theoretical framework of personal values and its role in understanding the consumption process in both marketing/consumer behavior research and the hospitality/tourism field. From a theoretical perspective, there are a few similarities and differences between the approaches ...
Hoskisson, R./ Kim, H./ White, R./ Tihanyi, L., A Framework for Understanding International Diversification by Business Groups from Emerging Economies, in: Hitt, M./ Cheng, J. (eds.),Advances in International Management, 16, 2004, pp. 137–163. ...
The contribution of this paper is twofold: firstly, to provide an in-depth reflection with an ecosophical approach on which company’s values are meaningful to sustainability, and secondly, to propose a theoretical framework with an ecosophical approach for 4S-SM-HCs to advance from their ...
Leadership coaching framework tool-based to support worker engagement and retention in Industry 4.0. In Proceedings of the International Conference on Industrial Engineering and Operations Management, Rome, Italy, 26–28 July 2022. [Google Scholar] Disclaimer/Publisher’s Note: The statements, opinions ...