“We use Zoom for our webinars. While there has been a tonne of virtual event platforms that have sprung up over the past year, I appreciate the simplicity of the interaction. Ourmarketing eventsare unashamedly virtual, but the chat feature provides a really powerful interaction platform, when ...
Marketing can include a lot of trial and error, especially in the beginning stages of running your company. All your efforts will help you learn how to best reach potential customers and promote your products and services. This guide will help you review your marketing strategy and fine-tune ...
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” But I bet you’re still wondering what it is exactly. To...
Marketing can include a lot of trial and error, especially in the beginning stages of running your company. All your efforts will help you learn how to best reach potential customers and promote your products and services. This guide will help you review your marketing strategy and fine-tune ...
Now, you bring all of your findings together to plan the campaign(s) that will make up your digital marketing strategy. A better understanding of digital marketing strategies is vital to your ultimate success. Earning a bachelor’s in marketing or a related field can be valuable and boost you...
Effective marketing techniques for promoting digital products can greatly boost your sales. Here’s a breakdown of some key strategies: Content marketing Create high-quality, valuable content that addresses the needs and problems of your target audience. This can include blog posts, ebooks, webinars...
Take a look at the section titled "Benefits of Hosting a Webinar" at the top of this post for all the great ways webinars can bring value to your marketing funnel! How to Create Webinars? When you're ready to start creating webinars, you'll first need a webinar platform that can ...
Regularly reading industry blogs (like theSemrush blog), attending webinars, and participating in digital marketing forums to hear about the latest YouTube ad innovations Experimenting with new YouTube advertising features and formats to discover what works best for your brand before they become mains...
You could consider some sort of class, workshop, lunch and learn, or webinar that people can attend virtually. For example, if you’re in the business-to-business world (B2B), you could host a training or webinar on your area of expertise. If you offer marketing services, you could run...
by Digital Marketing InstituteMarketing automation has proven to be a game changer for many marketing teams. It can help manage time consuming and repetitive tasks so marketers can focus on more strategic tasks. It can also help save costs, increase efficiency and lead to an enhanced customer ...