A Global Phenomenon: The Rise of Influencers Around the World: Unleash the Power of Influencer Marketing to Accelerate Your Global BusinessThis chapter opens with the story of Elijah Whaley, an American entrepreneur and his girlfriend Maggie Fu, a Chinese beauty influencer. It documents their ...
The first podcast featured Kevin Roy, from JR’s Welding, who brings over 15 years of welding knowledge to the table. A passion for welding married to his talent as an artist has resulted in beautiful pieces that can be found on his Instagram page, where he has a l...
The rise of influencer marketing might seem like an overnight success, but the shift has been two decades in the making. At the start of the 2000s, faster internet connections and the advent of platforms like YouTube and Twitter allowed everyday users to reach mass audiences. While early in...
In Malaysia, no matter if you are a primary school student or a 70 years-old auntie, almost everyone now has a social media account. In the past few years, newspapers got thinner, TV ads got cheaper, and radio got quieter. The rise of internet and social media have given us so many ...
LEVERAGING BNPL AND INFLUENCER MARKETING As we look ahead, brands that adapt to the nervous economy will be the ones that can thrive. BNPL is a win-win solution. For consumers, it provides a flexible way to make purchases without the financial burden of upfront costs....
The rise of the creator economy is transforming the influencer marketing landscape. We’re entering a new era where creators aren’t just following trends—they’re setting them. Here are a few trends we will see over the next year:
Naturally, beauty companies are latching onto the trend, hoping influencers can inspire their followers to buy. The question for brands is: How can you translate social media influence into needle-moving revenue? The Rise of the Influencer With lockdowns limiting traditional cosmetic counter testing...
Influencer marketing has exploded over the past several years with the rise of social media stars. This type of marketing is much more powerful than it may appear – which is why you need an influencer marketing strategy. Influencer marketing is more than just likes or shares on social networks...
TheWanghong economyin China is on the rise. If you are an active user on social media in China, you have probably heard of this type of influencers. In this article byChina Gravy, the digital marketing agency of your choice, discover the world of Wanghong. Find out who they are, how...
来源:经济学人 4.02 商业 The rise of the influencer economy 网红经济崛起 The business of influencing is not frivolous. It’s serious 网红代言可不是闹着玩的,这是很正经的生意 Luxury brands used to sp…