Over the past few years, the increasing popularity of social media influencers has made influencer marketing a prominent and prevalent strategy for businesses. Its unique aspects, innovative approaches, and significant commercial value have attracted an increasing body of research. The literature has ...
We are really excited to announce the launch of our research report on the current state and future of B2B influencer marketing, but from the influencers’ perspectives, in partnership withTopRank Marketing,Thuliumand theZeno Group. The key to any successful relationship or partnership is open com...
You want to be sure that your news not only lands but makes a splash. Engage with Influencers and Thought Leaders In today's digital world, influencers and thought leaders can be your most powerful allies. Collaborating with these individuals for panel discussions, interviews, and live demos ...
The data underscore the predominant interest of micro-influencer researchers in “social media” and “influencer marketing”. Notably, the nodes representing these terms are characterized by their large size, indicating sustained attention over time. Conversely, nodes for “credibility” and “identificat...
How do young people of different age and gender evaluate YTPS-videos compared to traditional TV news? Besides the video itself, its producer plays a vital role as an information source. Recent research supports this claim: Lou and Yuan (2019) found influencer’s trustworthiness, attractiveness, ...
After hearing the news, both of you must repeat the phrase, “We listen and we don’t judge,” to show that you genuinely mean it. Here’s how it works: @daveandjanie Well this was fun🤣 ♬ original sound – Janie Ippolito ...
The good news is that virtual solutions are becoming more sophisticated every day to eliminate these care deserts. These promising strategies are helping. By Frank McGillin MedCity Influencers Is ‘Big Data’ the Cure-all for U.S. Healthcare? AI/big data haven't solved healthcare's ch...
Latin America Marketing and Retail Media Trends Survey 2024 Report US Banking Consumer Habits by Generation 2024 Report The Influencer Marketing Agency Ecosystem 2024 Report How Consumers Perceive Ads Report Data Drop: 5 Charts on US Banking Consumer Habits in 2024 ...
A moment of quietude saw my attention drawn to the Autocar website with the latest news and, boy, did the headline hit home. Actually, there were several pieces regarding Audi’s new electric A6, both in Sportback and Avant guises, where I found those all-important first impressions. ...
Temu, dupes, and in-store shopping: What 4 Gen Z behaviors mean for 2025 Article Amazon Prime Video’s 2024 ad launch turned streaming on its head Article The top 5 ads of 2024: Pop culture personalization, out-of-home fantasy, and chasing Gen Z...