aThe marketing planning process involves forging a plan for a firm's marketing activities. A marketing plan can also pertain to a specific product, as well as to an organization's overall marketing strategy. Generally speaking, an organization's marketing planning process is derived from its overal...
The Marketing Planning Process: Behavioural Problems Compared to Analytical Techniques in Explaining Marketing Planning Credibility - Piercy, Morgan - 1994 () Citation Context ...ategories of Segmentation Barriers The marketing planning literature has also focused on implementation concerns, identifying a ...
百度试题 结果1 题目Marketing is the process of planning and executing the conception ...A、carrying outB、spreadingC、studyingD、publicizing 相关知识点: 试题来源: 解析 A 反馈 收藏
marketing is the process of planning and excuting the conception ,pricing,promotion,and distribution of ideas,goods,and servers to creat exchanges that satisfy indivisual and organazational objects. 相关知识点: 试题来源: 解析 市场营销是个一系列的过程,包括规划、执行构想、定价、促销,以及理念的...
aTerminal examinations 期末考试 [translate] aMarketing (management) is the process of planning and executing the conception,pricing, promotion, and distribution of ideas, goods, and services to (營銷管理) 是計劃和執行想法、物品和服務的構想、定價、促進和發行的過程 [translate] ...
Every manager knows to expect the best but plan for the worst. In the marketing planning process, here are some challenges you may face: Confusing Strategy with Tactics:A strategic marketing plan outlines your larger goal. Sometimes, this can be confused with a tactical marketing plan. The diff...
8) Which function of the management process includes selecting employees, setting performance standards, and compensating employees? A) organizing B) planning C) motivating D) staffing Answer: D Explanation: D) The staffing function of the management process determines what type of people you should...
Marketing is "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organiza-tional goals." This means that marketing encompasses (包含) everything you have to do in a com-pany ...
A. campaign B. project C. program D. plan 相关知识点: 试题来源: 解析 A。“marketing campaign”是固定搭配,表示营销活动。选项 B“project”通常指项目;选项 C“program”一般指程序、计划;选项 D“plan”比较宽泛的计划,都不符合营销活动这个特定语境。反馈 收藏 ...
aMarketing is an ongoing process of planning and executing the marketing mix (Product, Price, Place, Promotion) for products, services or ideas to create exchange between individuals and organizations. 营销是计划和执行营销混合的一个持续的过程(产品、价格、地方,促进)为了产品、服务或者想法能创造交换在...