Simkin, L., People and Processes in Marketing Planning: The Benefits of Controlling Implementation, Journal of Marketing Management 12, 375-390 (1996).SIMKIN, Lyndon. People and processes in marketing planning: the benefits of controlling implementation. Journal of Marketing Management, v. 12, n....
Marketing planning is not new. Although being adopted increasingly by businesses of all types, it is still not utilized universally. As a process, though, marketing planning is often poorly facilitated and implementation of its recommendations is not always well directed or controlled. Managed thoughtf...
A well-structured marketing system streamlines processes, automates repetitive tasks, and optimizes resource allocation. This improves overall efficiency and enables your team to focus on high-value activities. Plus, as your business grows, you can easily adapt and expand your marketing efforts to s...
D.It should include planning process and the completed action plan. 点击查看答案 第8题 Which process can be affected by other processes executing in the system? A.cooperating process B.child process C.parent process D.init process 点击查看答案 第9题 试题(75)Which of the following is not...
that builds brands and produces long-term returns for the company will not result from poor marketing plans. Since this revenue-driving imperative is central to the business plan, many companies and CEOs regard the marketing planning and business planning processes as being more or less synonymous....
Marketing Strategy and Planning Lecture Objectives ? ? Planning - role/questions/processes? Strategy - components and measurement Marketing planning The process by which businesses analyse the environment and their capabilities, decide upon courses of marketing action, and implement those decisions Is part...
A content plan encompasses all the processes and workflows that drive yourcontent marketinginitiatives. Although sometimes used interchangeably, content planning and content strategy differ widely. A content strategy outlines high-level marketing goals, while a content plan is an operational document that ...
Plans can be organized in hierarchies with any number of levels to support small marketing organizations as well as more complex planning processes. Executives can also set high-level corporate objectives and then assign goals to each business unit that is participating in the plan. Each business ...
ofstrategicplanninganditsrelationshiptotheprocess ofmarketingplanning. 5 Sinceweareallinvolvedinmarketing,itmayseem strangethatoneofthepersistentproblemsinthefield hasbeenitsdefinition. Whilethebroadnessofthedefinitionallowsthe inclusionofnonbusinessexchangeprocesses,theprimary emphasisinthistextisonmarketinginthe...
People and processes in marketing planning: The benefits of controlling implementation Marketing planning is not new. Although being adopted increasingly by businesses of all types, it is still not utilized universally. As a process, though, ... Lyndon,Simkin - 《Journal of Marketing Management》 ...