twoAnalyzingtheMarketingEnviro17ContentsMicroenvironmentMacroenvironmentContentsMicroenvironmentMacro18WhatisMarketingEnvironment?Theactorsandforcesoutsidemarketingthataffectmarketingmanagement’sabilitytobuildandmaintainsuccessfulrelationshipswithtargetcustomers.MicroenvironmentMacroenvironmentMarketingEnvironmentWhatisMarketingEnvironment?
Scanning theMarketing Environment市场研判电子教案.ppt 关闭预览 想预览更多内容,点击免费在线预览全文 免费在线预览全文 Chapter 5;Objectives;Macroenvironmental Forces;Demographic Environment;Economic Environment;Natural Environment ;Accelerating Pace of Change;Political- Legal Environment;Social/Cultural Environment;...
市场营销环境分析(英文版) ANALYZING THE MARKETING ENVIRONMENT 热度: Lecture 5 Chapter 3 Analysis of the International Marketing Environment 热度: The Marketing Environment 热度: Chapter3-slide1 Copyright©2009PearsonEducation,Inc. PublishingasPrenticeHall ...
chapter3 The Marketing Environment Chapter3TheMarketingEnvironment营销环境 Objectives(P59) theenvironmentalforcesthataffectthecompany’sabilitytoserveitscustomers.影响公司顾客服务能力的环境因素 howchangesinthedemographicandeconomicenvironmentsaffectmarketingdecisions.人口和经济环境的变化如何影响营销决策 the...
Analyzing Marketing Environment GAME PLAN OVERVIEW The Emergence of Modern Brokerage The Four Models of Brokerage Factors Disrupting the Brokerage Industry The 10 Trends That Will. 3 MARKETING STRATEGY O.C. FERRELL • MICHAEL D. HARTLINE Step One: Prepare to Go Global Step Two: Find...
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1Chapter2EssentialsofMarketing4e LambHairMcDaniel ©2005South-Western/Thomson Learning Ethics,SocialResponsibility, Ethics,SocialResponsibility, and,theMarketingEnvironment and,theMarketingEnvironment PreparedbyPreparedby DeborahBakerDeborahBaker TexasChristianUniversityTexasChristianUniversity ...
TheMarketingEnvironment Microenvironmentconsistsoftheactorsclosetothecompanythataffectitsabilitytoserveitscustomers,thecompany,suppliers,marketingintermediaries,customermarkets,competitors,andpublics TheCompany’sMicroenvironment ActorsintheMicroenvironment TheCompany’sMicroenvironment TheCompany •••••• Top...
Scanning the Marketing Environment_幼儿读物_幼儿教育_教育专区。 Objectives ? Tracking & Identifying Opportunities in the Macroenvironment ? Demographic, Economic, Objectives ? Tracking & Identifying Opportunities in the Macroenvironment ? Demographic, Economic, Natural, Technological, Political, & Cultural ...