Chapter 6 International Marketing要点解析.ppt,Chapter 6 International Marketing 国际营销 6.1 The Nature of Marketing 营销的本质 营销是关于企业如何发现、创造和交付价值以满足一定目标市场的需求,同时获取利润的学科。营销学用来辨识未被满足的需要,定义、量度目
InternationalMarketing国际市场营销学.ppt,Course Objective This International Marketing course was develop to provide students with background for making marketing decision in the international business environment and to develop their capacity to assess
TheGlobalEnvironmentofInternational Marketing ⅠTheScopeandChallengeofInternational Marketing(IM)1.Theconceptionofglobalmarket Howmanycountriesdoyouknowintheworldtillnow?196countries:formerforeignminister李肇星，2007联合国有192个成员国2个联合国观察员国：巴勒斯坦和梵蒂冈2个未加入：纽埃和库克...
国际市场营销--International-Marketing-chapter-4.ppt,International Marketing2009-2010Chapter Four12/10/20231 Chapter 4 Consumer Buying BehaviorObjectives:When students finish this chapter, they should be able to accomplish the following:A. Define the cons
% increase 2008 Lecture 2 International Marketing Environment 7 Cultural factors • Never touch the head of a Thai or pass an object over it – the head is considered sacred in Thailand • Avoid using triangular shapes in Hong Kong, Korea and Taiwan – the triangle is considered a negative...
山东财经大学国际市场营销课件 chapter 3 the cultural environment of international marketing.ppt 2017-04-06上传 山东财经大学国际市场营销课件 chapter 3 the cultural environment of international marketing 文档格式: .ppt 文档大小: 1.5M 文档页数:
Micro environment of international marketing Microenvironmentofinternationalmarketing 汇报人：2024-01-01 MarketingactivitiesConsumerCompetitorMarketingintermediaryThegeneralpublic 目录 Marketingactivities 01 Productplanning Identifyingtargetmarkets,understandingcustomerneedsandpreferences,andcreatingproductconcepts Productdevelopment...
STRATEGIC MARKETING CONSULTANCY 战略营销咨询 课程解析: Global Business Environment 课程内容:全球一体化、外部环境分析、波特五力分析、市场选择和国际营销战略。 很多商科专业的大课,大部分课都是kim老师上的。没啥口音,讲课很清晰 。PPT很详细,讲的也比较细,基本上不主动和学生互动,比较无聊。Rose老师有点苏格兰口...
市场营销Marketing 营销是个人和集体通过创造，提供出售，并同别人自由交换产品和价值，以获得其所欲之物的一种社会过程Marketing:TheAmericanMarketingAssociation(AMA)usesthefollowing:“Theprocessofplanningandexecutingtheconception,pricing,promotion,anddistributionofideas,goods,andservicestocreateexchangesthatsatisfy...
Environment Competition,legalrestraint,governmentcontrols,weather,fickle(多变的)consumers…Marketingmix营销组合 Acomprehensiveplanorstrategy:4PsProduct:specialappealforconsumersinaspectslike quality,utilityorimage Price:takecosts,rivals’prices（对手价格）andpricing regulationsintoaccount Pro...