摘要: Measuring and applying service quality improvement tools in businesses 被引量: 1368 年份: 1983 收藏 引用 批量引用 报错 分享 全部来源 求助全文 ResearchGate mendeley.com 相似文献 引证文献Emerging perspectives on services marketing H. The Marketing Aspects of Service Quality. In Berry, L., ...
Within the context of rural SMEs this paper investigates those aspects of service quality that impact on customer loyalty behaviours such as giving word-of-mouth (WOM). Critical Incident Technique (CIT) was used to gather experience of these services and how these experiences impacted on loyalty ...
According to the research recently done in the Croatian banking sector, service quality, beside other non-marketing factors, will play a vital role for banks in meeting international rivals. In the paper the author will discuss different aspects of service quality management, currently known models ...
With digital platforms, Huawei has greatly enhanced its corporate marketing and product promotion efforts both in terms of quality and reach. In the past, customer-facing summits were held separately for different countries. Now, Huawei can hold online meetings with more than 20 countries simultaneou...
INTER RELATIONSHIP OF SERVICE QUALITY ASPECTS, CUSTOMER SATISFACTION AND CUSTOMER LOYALTY IN BANKING SECTOR OF INDIA: A STUDY OF RETAIL BANKING SECTOR Due to increase in globalization and liberalization, the environment of the country become competitive and to survive in this competition, the need of...
The anonymous, self-administered questionnaire was adapted from two existing questionnaires, SERVQUAL and SERVPERF, developed for commercial marketing. Attitudes were measured using a 7-part Likert type scale. The first 20 items referred to different aspects of quality, the second 4 measured ...
“What is the #1 habit of highly successful content marketing campaigns (i.e. what do businesses that have success with content marketing do well consistently)?” You can see the full answers of every respondent below, but we’ve also categorized each answer to see what common t...
Before we get into some examples, let's talk about the critical aspects of an excellent business ad: Memorable —The best adsstick in your mind with their clever writing, killer visuals or infectious jingles. Emotionally engaging — Instead of just selling a product, think about telling a stor...
aMarket marketing core concept including five aspects: Need, desire and demand; Product; The value, satisfies with the quality; Exchange, transaction and relations as well as market. Along with the information technology and the network utilization rapid development, the tradition adapts the time ...
After surveying consumers on price, network access ability, connection reliability, speed, and overall service, Ofcom found that, “There were no significant differences between satisfaction levels between 4G and non-4G mobile users for any of the aspects of mobile services questioned.” Unsurprisingly...