AServiceQualityModeland itsMarketingImplications byChristianGrönroos TheMissingServiceQualityConcept Inordertobeabletodevelopservicemarketingmodelsandservicemanagement modelsonehastohaveaclearpictureofwhatcustomersinthemarketplacereally arelookingforandwhattheyareevaluatinginthecustomerrelationofservicefirms. Nevertheless,...
Marketing Strategy: the Definition, Theory and Types July 26, 2024 4C Model of Marketing Mix by Robert Lauterborn June 6, 2024 ALSO INTERESTING Total Quality Management (TQM): Meaning and Explanation September 17, 2024 Drum Buffer Rope Theory: the Concept explained ...
Service quality variables are more dominant variables affecting customer satisfaction. Increasing understanding about the model of the influence of service quality and marketing experience on customer satisfaction with brand equity as an intervening variable in indonesia jambi banks....
A Conceptual Model of Service Quality and its Implication for Future. Journal of Marketing, 49(4), 41-50. Parasuraman, A., Zeithaml, V... R O'Callaghan,CS Editor - 《Journal of Strategic Information Systems》 被引量: 12发表: 1999年 Typology of Service Quality Model of Bank Services : ...
Drawing from the literature in the quality and service marketing areas, the area of service quality is represented in terms of the constructs of quality context and quality outcomes. Quality context (QC) describes the environment related to quality practices within a hospital which generally ...
Service quality is a customer's overall assessment of the service provider's performance (Lien et al., 2014, Parasuraman et al., 1991) and has been one of the most significantly studied issues in services marketing (Olorunniwo and Hsu, 2006, Olorunniwo et al., 2006, Parasuraman et al.,...
Improvement in service quality has a positive effect on the attitude of consumers toward the perceived value in the future. 展开 关键词: Service encounter Technical quality Functional quality Perceived value DOI: 10.1016/j.eswa.2005.11.033 被引量: 129 年份: 2007 ...
- 《International Journal of Bank Marketing》 被引量: 1033发表: 1996年 Customer Satisfaction in the Banking Sector: The Case of North Cyprus The aim of the study is to evaluate the determinants of customer satisfaction on higher service quality in North Cyprus Banking sector. SERVQUAL model is ...
An examination of the role of marketing culture in service quality There are three aims of this study: to provide an overall measure of marketing culture in the travel agency industry; to measure the service quality of out... Luk,Sherriff T.K - 《International Journal of Contemporary Hospitali...
Learn about service quality. Understand what service quality is, identify the main objectives of service quality, and see the five dimensions of...