36% of millennials and 33% of Gen Z consumers report using social media to discover products. This further highlights the importance ofinfluencer marketing. Source:Coveo Product-based ecommerce statistics 28. Books are the most popular product to sell online According to data collected by us, boo...
Successful businesses understand the importance of marketing, including influencer marketing, in tough times, and increase their expenditures on this, even when they have to cost-cut expenses elsewhere. From a mere $1.7 billion at the time of this site's beginning in 2016, influencer marketing ...
Yet, despite the continued importance of influencer marketing, only 67% of brands measure the return on investment (ROI) from their influencer campaigns. Regardless of whether you’re considering starting your first influencer marketing campaign or if you fall into the 33% who aren’t measuring RO...
When it comes to influencer marketing, C-suite execs want more than just good engagement. They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefi...
In the contemporary marketing landscape, influencer marketing has emerged as a powerhouse strategy for brands aiming to enhance their visibility and credibility. With the pervasive influence of social media, leveraging the voices of well-regarded personalities in your industry can catapult your brand into...
Beyond fashion weeks, this period also serves as a strategic lead-up to Black Friday and the holiday season—times when consumer spending peaks. Brands understand the importance of building momentum before these shopping events, and influencers play a pivotal role in this strategy....
“There’s a lot of money being thrown around.” That was the opinion of Neal Shaffer, a recent guest on myEasy Preypodcast. He’s just written a book calledThe Age of Influence, and he talked about the pros and cons of influencer marketing. ...
3. Increase sales: Utilising influencer marketing can fuel your sales momentum. By capitalizing on the relatability and credibility of social media influencers, their endorsements can stimulate their loyal fanbase to become active customers of your brand. ...
influencer discoveryis one of the more difficult aspects of the business and a searchable database is vital. Not only that, but you have to figure outwhich potential influencers are genuine, and which ones aren’t. Fortunately, we marketers have a new tool: influencer marketing platforms. Let...
Find out how influencer marketing is evolving, with new data that helps you align influencers with the customer journey, and foresee the true business impact.