1)the Elaboration Likelihood Model精细加工可能性模型 2)The Elaboration Likelihood Model of Persuasion(ELM)精细加工可能性模式 3)mechanical prpoperty可加工性能 1.To machinable glass-ceramics,the bestmechanical prpopertycorrespond to the best machinablility.机械功能微晶玻璃的最佳力学性能与最佳可加工性能所要...
Though the two routes topersuasionsuggestthere are only two ways to evaluate a message, the theory incorporates the notion of elaboration likelihood, or the likelihood that message receivers are to elaborate on a message. As a result, message receivers actually move along an elaboration continuum fr...
The Elaboration Likelihood Model (Petty & Cacioppo, 1981; 1986) * 2. People evaluate differently at different * 2. People evaluate differently at different points along the elaboration continuum. points along the elaboration continuum. Low thinking High thinking ELABORATI ON CONTI NUUM ……….. ...
第二节 ELM (the elaboration likelihood model)模型;;一 卷入(involve)理论; ; ;二 精细加工可能性模型(ELM); ; ? ; A.测量卷入程度语义差别等级量表;B.产品卷入量表测量消费者持久卷入产品的程度 ;目标群体;三 案例分析;四 课后作业:;高卷入产品分析—奔驰车;双击播放 单击停止;分析: 以上两则是奔驰的...
The project adopted a positive rather than punitive approach and used multimedia resources, examples from popular culture and the Elaboration Likelihood Model (ELM) (Petty & Cacioppo 2000) to foster student engagement with academic honesty within a classroom setting and the adoption of it...
Chapter: The Elaboration Likelihood Model of persuasion: Developing health promotions for sustained behavioral change (from the chapter) This chapter presents the Elaboration Likelihood Model of persuasion (ELM) as a useful framework for interpreting and predicting the imp... Petty,Barden,Wheeler 被引量...
We review a contemporary theory of attitude change, the Elaboration Likelihood Model of persuasion (ELM, Petty & Cacioppo, 1981, 1986), and address its relevance to school psychology. The ELM provides an integrative framework for understanding the antecedents and consequences of attitude change ...
(a Chinese formality score) to explore the persuasive linguistic features of the leaders in the contexts of power phase, the nation’s education level, power duration, and age. The study was guided by the elaboration likelihood model of persuasion, which includes a central route (represented by...
J Retail Consum Serv 29:123–134 Pillai SG, Kim WG, Haldorai K, Kim H-S (2022) Online food delivery services and consumers' purchase intention: integration of theory of planned behavior, theory of perceived risk, and the elaboration likelihood model. Int J Hosp Manag 105:103275 Pires G,...
Mass Media Attitude Change: Implications on the Elaboration Likelihood Model of Persuasion ( 2002 ), “ Mass media attitude change: implications of the elaboration likelihood model of persuasion ”, in Bryant, J. and Zillman, D. (Eds), Media Effects: Advances in Theory and Research , 2nd ed...