Predictive likelihood for Bayesian model selection and averaging 热度: 1 TheElaborationLikelihoodModel TheElaborationLikelihoodModelstatesthattherearetworoutesthroughwhich persuasivemessagesareprocessed:thecentralroute,whichprovidescomplete informationandisstraightforward,andtheperipheralroute,whichusesmeanslike ...
ElaborationLikelihoodModel(ELM)ElaborationLikelihoodModel(ELM) ―Elaboration‖―Elaboration‖ ReferstotheextenttowhichtheindividualReferstotheextenttowhichtheindividual thinksaboutormentallymodifiesargumentsthinksaboutormentallymodifiesarguments containedinthecommunicationcontainedinthecommunication ...
The Elaboration Likelihood Model (ELM), developed by Petty and Cacioppo, proposed two routes to attitude change: central and peripheral. The central route emphasises a high relevance of the message to the individual. In the peripheral route, the individual concentrates on heuristic cues like attracti...
The elaboration likelihood model (ELM) is a dual﹑rocess model of persuasion. The ELM distinguishes between cognitive responses to persuasive messages that show high levels of cognitive elaboration (central processing) of the message arguments and those that show minimal cognitive elaboration (peripheral...
This theory, called the Elaboration Likelihood Model (ELM), states that the amount and nature of the thinking that a person does about a persuasive message (e.g., an advertisement) is a very important determinant of the kind of persuasion that occurs (Petty & Cacioppo, 1981, 1986; Petty ...
内容提示: Elaboration Likelihood Model10/31/2015"Co-creating value-added thoughts every class period."1Petty & Cacioppo 1986 文档格式:PPT | 页数:9 | 浏览次数:19 | 上传日期:2014-04-18 04:16:15 | 文档星级: Elaboration Likelihood Model10/31/2015"Co-creating value-added thoughts every class...
Free Essays from Bartleby | When designing a persuasion campaign, multiple factors need to be considered. The Elaboration Likelihood Model, can support the...
Elaboration Likelihood Model(简称 ELM)是由心理学家Richard E. Petty和 John Cacioppo 在 20 世纪 80 年代初期开发的一种沟通模型。该模型的主要目的是解释说服是如何运作的,尤其是探讨人们的态度是如何在接收到不同说服信息时产生并变化的。ELM提出,人们在面对说服性的沟通时,会根据不同的动机、能力和机会,以不...
The Elaboration Likelihood Model (ELM) is a model of information processing and persuasion. Ever since its introduction in the 1980's, ELM has been frequently cited by scholars from both cognitive/socialpsychology and consumer research. This paper reviews the application of ELM to consumer research...
The elaboration likelihood model of persua- sion. In L. Berkowitz (Ed.), Advances in experimental social psychology (Vol. 19, pp. 123-... C Payne - 《International Journal of Speech Language & the Law》 被引量: 0发表: 2007年 The elaboration likelihood model of persuasion: Implications ...