(2012). The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions. The International Review of Retail, Distribution and Consumer Research , 22 (1), 27-53.Marchegiani, C., & Phau, I. (2012). The effect of music on ...
21 What is the topic of the research? Athe effect of music on consumers Bthe effect of music on eating Cthe effect of music on the price of food 22 The research finds out in the restaurant Athe music is played everywhere. Bthe music is played at a uniform volume level. ...
The results indicated that music broadcasting had no significant effect on the amount of time spent for search in attire store by the buyers, and an inverse correlation was found between music playing and the variable tendency repurchase and to recommend the store to others. The results of the ...
Although positively valenced music also increases perceived wait duration, the latter does not have a significant effect on consumers' behavioral response to the service organization. 展开 关键词: music consumers' psychological & behavioral reactions to waiting for services college students (average age ...
The objective of this study is to provide an empirical approach for how to achieve the sustainable success in the music industry. As consumers’ utility toward a certain music product can be shifted up or down depending on the elements that constitute the music, we investigate the effect of ...
Some people say that the increasing use of computers and mobile phones for communication has had a negative effect on young people's reading and writing skills. To what extent do you agree or disagree? Give reasons for your answer and include any relevant examples from your own knowledge or ...
ad's message and its music can also lead to better ad memory. We demonstrate that East/West cultural tone incongruity between an ad's message and its music does increase the consumer's memory for the target ad, but it can also have an adverse effect on consumers' attitudes towards the ...
(1993). The effect of background music on ad processing: A contingency explanation. Journal of Marketing,57(4), 114–125. Google Scholar Lewis, B., & Porter, L. (2010). In-game advertising effects: Examining player perceptions of advertising schema congruity in a massively multiplayer ...
Using background music (BGM) during learning is a common behavior, yet whether BGM can facilitate or hinder learning remains inconclusive and the underlying mechanism is largely an open question. This study aims to elucidate the effect of self-selected BGM on reading task for learners with differe...
The purpose of this study was to identify the effect of background music in a retail setting on Generation Y students' shopping behaviors by using the Mehrabian-Russell environmental psychology model. the study examined the impact of genre, volume, and song familiarity on purchase intention, as ...