2.音乐在表演艺术中:电影、戏剧、舞蹈Music in performance arts: Film, theater, and dance 3.音乐的高峰体验Peak experiences in music 4.音乐的身份认同Musical identities 5.音乐在教育环境下的影响The effects of music in community and educational settings 6.音乐与消费行为Music and consumer behavior 十、...
Consumer's BehaviorTendency to RepurchaseTendency to Recommend to OthersCompanies aim to win customers loyalty by establishing long-term relationship with them. Relationship Marketing techniques as the marketing execution arms secure the existing customer retention and meet customers' needs and win their ...
Title: Music and Consumer Behaviour: To Play or Not To Play This study focuses on the links between consumer behaviour and environmental factors through changes in emotional states. Customers of a major Chinese opti... TR Marketing 被引量: 0发表: 0年 It's not what you play, it's how ...
Most of the accepted consumer behavior models and marketing principles have been developed in the United States and not in the “other” cultures. Several ... C Lee - 《Journal of International Consumer Marketing》 被引量: 88发表: 1991年 The Role of Light and Music in Gambling Behaviour: An...
7.Consumer behavior.Background music has a surprisingly strong influence on consumer behavior. For example, one study (North, et al., 1999) exposed customers in a supermarket drinks section to either French music or German music. The results showed that French wine outsold German wine when Fren...
Food service in Malaysia has grown positively and to a certain extent is being labelled as 'sophisticated'. The atmosphere in restaurants such as the colours, scents, temperature and music have become some of the essential elements that influence customers' behaviour. Previous studies have shown tha...
"An Experimental Evaluation of Music Involvement Measures and Their Relationship with Consumer Purchasing Behavior." Popular Music and Society 12 (1988): 79-96.Mizerski, R., Pucely, M.J., Perrewe, P., Baldwin, L.: An experimental evaluation of music involvement measures and their relationship...
Excitation transfer in communication-mediated aggressive behavior To test the effect of excitation produced during exposure to communication, both the excitatory potential and the degree of manifest aggressiveness of communications were assessed to select: ( a) an aggressive communication associated wi... ...
Music is a ubiquitous stimulus known to influence human affect, cognition, and behavior. In the context of eating behavior, music has been associated with food choice, intake and, more recently, taste perception. In the latter case, the literature has reported consistent patterns of association be...
Among these large retailers, Amazon and its Amazon MP3 store is probably the website mostly used for digital music consumption. Although our inability to observe precise consumer behavior within each website prevents us from classifying every visit to large retailers’ websites into a music ...