Thus, among the objectives of this study is to set the effect of influencers' persuasion on teens' behavior. To sum up, our hypothesis is as the following: H1: Social media influencers' distinctive features affect teenagers’ behavior. Social media influencers' and teenagers’ behavior Young ...
However, little is known about the role of influencer personal image establishment on driving online consumer engagement. Besides, there are lack of researches that consider the consolidated effect of influencer persona and narratives during the persuasion process. Instagram, Facebook, Sina Weibo and ...
Riemenschneider - 《Journal of Organizational Computing & Electronic Commerce》 被引量: 15发表: 2009年 The Effects of Perceived Customer Dependence on Salesperson Influence Strategies Further, for combination influencers, salespersons' cooperative motivational orientation moderated the effect of perceived ...
Today, there are many ads on social media and most ads are impossible to avoid, especially when people follow some famous influencers. The influencers are Internet celebrities(名人) with lots of social media followers, and their posts can influence lots of people. The new data from a research...
Witness the rise of a new class of influencer: the lifestyle streamer. This category encompasses a broad variety of interests, from travel to fitness to finance. The common thread that runs through these streams is the focus on the person, not necessarily the activity. Without a game taking ...
Think of it like this: hand a four-year-old a cup of hot chocolate and ask them to walk it over to someone across the room. Halfway there, you call out, “Be careful, don’t spill it!” What usually happens? Yep, the hot chocolate spills. That’s because the brain focuses on ...
curate an idealized version of themselves, a phenomenon referred to as the "performative self" (Goffman, 1959). However, this can lead to the "compare and despair" effect, where individuals experience self-esteem issues due to constant comparison with peers and influencers (Fardouly et al., ...
Harold Koplewicz:There’s an addictive quality here that has a different effect on an adult brain than on a teenager’s brain. It’s widely known that algorithms are built to keep people on the platforms as long as possible. Therefore, sometimes it’s directly harmful. But the content on...
Additionally, the findings confirmed the interaction role of both values congruence and social media on the association between employer brand and intention to apply for a job. In addition, by conducting a multigroup analysis (MGA), we found no empirical support for the significant effect of ...
the Texas native has become a bona fide icon for the youngest generation. Not bad for someone whose age, even now, isn’t into double digits. And while Pew Research might place him in the bottom bracket of Gen Z, he’s exactly the type of influencer that Gen ...