It is concluded that when an influencer reflects values aligned with those of their audience, their impact on the purchase intention is significantly greater. Brands must, therefore, collaborate with influencers who genuinely represent and resonate with their values to maximise their influence in the ...
In recent years, social media influencers have become a powerful force in the marketing industry. These individuals have large followings on platforms such as Instagram, YouTube, and TikTok, and they have the ability to influence the purchasing decisions of their audiences. The impact of social ...
Key findings reveal that perceived authenticity, together with trustworthiness, credibility, legitimacy, the expertise of the influencers and their honesty are the main features that have an impact on the consumers and the online purchase intent. Additionally, the study reveals that there are other ...
To assess the influence of influencers’ content in terms of informative value, entertainment value, authenticity, and homophily on parasocial relationships, as well as the impact of parasocial relationships on followers’ perceptions of recommended brands and their purchase intentions, we investigated ...
The Impact of Social Media Influencers on Purchase Intention Towards Cosmetic Products in China The present study aims to examine the impact of involvement (measured through fashion conciousness), perceived authenticity of the message, and perceived r... R Marjerison,Y Huang,R Chen,... 被引量:...
Impact of Social Media Influencers' Credibility and Similarity on Instagram Consumers' Purchase Intention In the realm of digital advertising, the recruitment and use of social media influencers is relatively a novel approach. Social media influencers change ho... A Rani,N Chaudhary,OP Gusai - ...
A boom in activity on social media has led to the growth of influencer marketing within the travel industry. The impact that this is having even extends to influencing the purchasing habits of millennials’ friends, families and followers. ...
The term influencer was coined by adding the suffix “er” (to indicate a person) to “influence” (“to have an impact on”) and refers to a person who exerts influence (De Veirman et al.2017; Lou & Yuan2019; Oh2019). With the emergence of influencers, who have a strong impact ...
With this in mind, we asked Gen Z about the impact influencers, and content creators have on their lifestyles, buying habits, and future prospects. When it came to members of Gen Z wanting to become social media influencers, we saw mind-blowing results from all regions across the USA –...
With Traackr’s influencer marketing software, brands can define attribution models for their influencers, track conversions and other deliverables, manage their workflow, and get detailed reports on the impact of their influencer marketing campaigns. Traackr’s robust creator search tools include hyper-...