The Constant Customer. Appelbaum A. http://businessjournal.gallup.com/content/745/constant-customer.aspx,%20%20 . 2001Applebaum, A. (2001). The constant customer. Gallup Management Journal,17, 1-5.The constant customer. Gallup Consulting. http://www.gallup.com/businessjournal/745/constant-...
Lays out useful guidelines to establishing the proper environment for the constant customer who comes back again and again and again. This book contains guidelines, suggestions, insights and actions to help you: re-evaluate your relationship with and focus on that individual who must be at the ce...
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Loyal customers consistently choose the same company despite alternative options, contributing to repeat business and long-term success.
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and finally, constant improvements of strategies in different business aspects. To successfully deal with all these activities, apart from well-developed knowledge base tools that will help you keep and classify the data, you are also going to need a reliable system of metrics for tracking custome...
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With customer expectations rising and new technologies emerging, constant renewal of customer transformations can never be over.
Regular engagement.The constant accumulation of points keeps members regularly engaged with your loyalty program. Every new purchase brings them closer to a desired reward, meaning more repeat customers for your brand. Scalability.The simplicity of points-based programs means they’re easy to implement...