Businesses are increasingly usingtext message marketing, also known as short message service (SMS) marketing, to reach customers and prospects. While incorporating SMS marketing into your overall marketing strategy can be effective, understanding and adhering to relevant laws is critical. Noncompliance, ...
When it comes to text message marketing there are a number of rules and regulations that everyone must adhere to. Understanding these 10 best practices for text marketing, most of which are set forth by the Mobile Marketing Association – one of the governing bodies that regulates the rules and...
If you want to add a simple, effective tool to your marketing toolkit, text message marketing could be the answer. Its versatility and immediacy make it a great option for businesses looking to supplement marketing emails that may get lost in a customer’s oversaturated inbox. However, there a...
They're the source of many SMS marketing best practices and also govern most short code texting. They require you to include "Message and data rates may apply" in your initial opt-in language. This disclaimer simply tells subscribers that joining your SMS program and receiving future messages ...
Text messaging marketing can open new avenues for connecting with customers and getting them to interact with your brand. But before embarking on a mobile marketing campaign, you must follow these rules to comply with the law: Get permission. A customer must give permission for you to send ...
Text message marketing is an effective and low-cost way to communicate with your customers and audience. If you’re unsure where to start, here are six text message marketing tools you can try.
Email marketing best practices, like following compliance rules, segmenting your list, etc., are similar to those you’ll want to follow to support SMS text message marketing. When you figure out how to use each channel in a way that enhances the customer experience, you’re going to get ...
Text message marketing is unlike any other form of marketing. While you can be more descriptive in formats like email marketing, text marketing has to be clear and concise. You have a character limit of only 160 characters for each text message. That's it. You have to catch their atte...
One of the first rules you learn in business is that it’s more affordable to keep your existing customers than it is to attract new ones. That wisdom holds especially true for small service providers in industries like pest control or lawn care, where b
Your text message marketing approach needs to be highly engaging, personalized and regulatory compliant. In the discussion below, you’ll learn how an SMS marketing campaign can be an effective marketing solution to reach out to your customers. Text message marketing can create plenty of ...