If there is any number-one rule to know, consent is it. And that doesn’t mean that any customer who gives you their phone number is implying consent - the law says you needexplicitconsent. This means the recipient of the text message must have been asked for, and given their consent ...
According to law firm Perkins Coie, businesses must abide by certain rules to obtain customer permission: The potential recipient must sign the consent form, either by hand or electronically. The consent form must clearly authorize the business to send the customer text messages. The consent form ...
Why can’t charities send speculative promotional emails and text messages to customers and enquirers, in circumstances where commercial organisations can? And should the law be changed? Regulation 22 of the Privacy and Electronic Communications (EC Directive) Regulations 2003(PECR) deals with circumsta...
But before embarking on a mobile marketing campaign, you must follow these rules to comply with the law: Get permission. A customer must give permission for you to send them text messages. There are two types of consent for a text messaging campaign: written consent and consent by keyword. ...
Marketinglaw Update | October 2019 Hello and welcome to your update from Osborne Clarke’s Marketing Law team, with the usual eclectic mix of marcomms law and regulatory developments. This month’s coverage includes: a sweep through changes to gambling ads during football matches; EE’s ICO fin...
“Text message marketing is a fun way to reach people but you want to stay on the right side of the law so you don’t get in trouble and so your customers can trust you,” said Ramsinghaney, who recommended only using “marketing services that put compliance first and provide tools for...
PracticePanther all-in-one law practice management software eliminates the need for costly subscriptions by keeping many operations in-house. Your firm can process online payments with our built-in payments processor, send documents for signature with native eSignature, and even send text messages to...
Sending text marketing messages without obtaining permission first is against US law. Be sure you know the laws of all the countries and regions you plan to work in and get your customers’ consent before you begin your campaign. 3. Have a system ...
There’s a misconception by entrepreneurs that customers hate getting text messages. They assume that people will find it spammy or annoying. But when you follow the letter of the law for SMS marketing (as you should), there’s nothing spammy or sketchy about text messages. “With text messa...
I know you’re probably already thinking, “I’ll just gather all those mobile numbers I already have and start sending them my marketing messages via text!” Just like email, text marketing works best when you get permission. Doing so also keeps you on the right side of the law. In th...