Customer lifetime valueSustainable marketingThe authors study whether Confucianism, China's dominant cultural paradigm, is a major driver of customer lifetime value (CLV) and sustainability in the Chinese context. Perceptions of young Chinese consumers are measured regarding whether they believe firms ...
Sustainable marketingis an approach that combines marketing strategies with sustainability principles to foster long-term customer loyalty and maintain natural systems' viability. It transitions from product-centric marketing to a customer-centric and environmentally sensitive approach, aiming to creat...
Marketing: Marketing alludes to the actions a company makes to boost the sales of its products or services. It includes promoting, selling, and transferring the value to the end-user. It can be done through commercials, billboards, newspaper advertisements, and other means. ...
Its marketing activities on Instagram show that the brand promotes the importance of its mission first and its products second. This initiative-forward approach is a great way to build customer confidence in your company, especially if you are committed to social and environmental responsibility and ...
Adopting sustainable marketing without anything to show for it counts as cheating. This practice will breed customer distrust - and it isn't easy to get back. The principle behind sustainable marketing is to practice and showcase your ethics. Try to create a newsletter of where your business is...
Companies in the fashion industry recognize sustainability as a major issue and are placing intensive efforts to incorporate it into their marketing strate... HM Kong,E Ko,H Chae,... - 《Journal of Global Fashion Marketing》 被引量: 4发表: 2016年 How do cue utilization and value co-creatio...
Customer‐driven benchmarking: A strategic approach toward a sustainable marketing performance Benchmarking: An International Journal, v. 20, n. 3, p. 377-395.H. Shamma and S. Hassan, “Customer-Driven Benchmarking: A Strategic Approach toward a Sustainable Marketing Performance,” Benchmarking: ...
, 2018). The creation of shared value with a new generation of consumers is the foundation for implementing coherent marketing strategies that are aimed at involving GenZers not only as potential consumers but also as potential advocates of sustainability and of the brand. GenZers are receptive ...
(2018) focused on the relationship between the three factors of TBL, investigated the practice of sustainable management and marketing among customers, and concluded by means of finding the suitable ratio that the economic scale is the most important factor influencing sustainable marketing. Govindan ...
This research investigates the sustainable marketing effectiveness of Poland’s fruit and vegetable industry using a seminal approach to analyze the interconnected dynamics among all factors and highlight pivotal elements through a structural model. Methodologically, the research used a sample of 216 compan...