eco-friendlybrand identitythat resonates with consumers and doesn't cost the earth. We'll cover everything from defining your values to implementing green practices and communicating your efforts effectively. Buckle up—it's time to make your markandmake...
Brand experiencetouchpointco-creation platformWOMadvocacyIn the digital era, there are several consumer touchpoints and some of them, such as word of mouth, occur even if they are not intended by the firms. Conversation among customers has become one of the most influential sources of information...
They’ll be able to connect with loyalty programs, automatically reorder, see related items, and check out gifting options — unlocking endless possibilities for brand and product interactions. Two customer questions can then be answered: “What’s the story behind this product?” and “What’s ...
Over the years, with the help of Shopify Plus, Rumpl has significantly expanded their product offering and scaled their brand while also keeping customer experience and brand values top-of-mind. Due to the ease of use of Shopify Plus, Rumpl’s team has been able to remain lean, allowing th...
UL Solutions can help. Our goal is to share our knowledge of and insight into luxury brands as we strive toward our mission of working for a safer world. We help protect and enhance your brand reputation in the global marketplace with services including comprehensive anticounterfeit protection, ...
Be transparent about your journey of sustainability. Discuss your wins and discuss your losses. Let your customer see behind the curtain to build trust and credibility. These are cornerstones of a strong brand. Innovation and Adaptability: Stay Ahead of the Curve ...
This research is focused on studying the impact of ethical marketing practices on value-adding product sustainability and customer brand relationship sustainability. It further investigates the consequent effects of value-adding product sustainability and customer brand relationship sustainability on brand loyalt...
Brand differentiation due to great customer service is frequently enough to sway consumers to a brand. Great customer service, quick issue resolution, and fast responses can put companies above the competition with better products. Of course, the high level of customer experience needs to be maintai...
By providing sustainable products and services, sustainable entrepreneurs satisfy consumers’ growing demands for more responsible solutions, which can result in greater customer loyalty, brand-building and a competitive advantage in a business environment increasingly aware of sustainability. Hockerts and ...
and customer satisfaction, but not in sustainability [33]. In other words, this transition presents a significant challenge for companies in developing countries when it comes to building a sustainable-based brand. Many companies, especially small and medium-sized ones, operating in less populated or...