Specifically, we explore organizations who extend their sustainability orientation to seek like-minded supply chain partners. These partnerships can represent the essence of a firm or its corporate identity, and marketing this sustainability-focused partnership identity may or may not be desired. We use...
With the increased competition in the market,supply chain and supply chain,the focus of competition between the fight to the end customers,supply chain management will be the evolution of the supply chain marketing,supply chain marketing,the goal is to create customers,retain customers and to meet...
Research opportunities in supply chain management Since its introduction as a concept in the 1980s, supply chain management (SCM) has undergone significant modification and expansion. A qualitative analysi... JR Stock,SL Boyer,T Harmon - 《Journal of the Academy of Marketing Science》 被引量: 20...
A supply chain is a network of individuals and companies that are involved in creating a product and delivering it to the consumer. Links on the chain begin with the producers of the raw materials and they end when the van delivers the finished product to the user. Supply chain managementis...
Supply chain integration, social network research, and network theories have proliferated over the last 10 years in supply chain research. Network theories provide a broad base for understanding how firms, functions, and teams work together but at the foundation of all networks are individuals and ...
A survey design was employed and data from 116 supply chain managers from a cross-industry sample was collected in order to test four propositions regarding the contribution of marketing to the firms' SCO. The findings provide empirical support for marketing's contribution to, firstly, the ...
MarketingChannelsandSupplyChainManagement OBJECTIVES Explainwhycompaniesusemarketingchannelsanddiscussthefunctionsthesechannelsperform.Discusshowchannelmembersinteractandhowtheyorganizetoperformtheworkofthechannel.Identifythemajorchannelalternativesopentoacompany.Explainhowcompaniesselect,motivate,andevaluatechannel...
Supply Chain Mastery in the Global Marketplace POMS Conference April 30, 2005 Agenda Predictions for the global economy Global trends in supply chain management Theme #1—The supply chain as a competitive differentiator Theme #2—The outsourcing phenomenon Theme #3—Collaboration and integration come ...
13-1 Objectives Comprehendhowcompaniesselect,motivate,andevaluatechannelmembers.Understandthenatureandimportanceofmarketinglogisticsandintegratedsupplychainmanagement.13-2 CaseStudy Caterpillar Dominatesworld’smarketsforheavyconstructionandminingequipment.IndependentdealersarekeytosuccessDealer...
本人的主要研究领域是operation management。根据题主的经历我推荐题主选择marketing。由于不知道题主更多的...