MarketingChannelsandSupplyChainManagement OBJECTIVES Explainwhycompaniesusemarketingchannelsanddiscussthefunctionsthesechannelsperform.Discusshowchannelmembersinteractandhowtheyorganizetoperformtheworkofthechannel.Identifythemajorchannelalternativesopentoacompany.Explainhowcompaniesselect,motivate,andevaluatechannel...
Chapter12MarketingChannelsandSupplyChainManagement 分销渠道及供应链管理 Objectives ••••WorkPerformedbyMarketingChannelsChannelDynamicsThreetypesofdistributionstrategiesMarketingLogisticsandSupplyChainManagement 1.TheNatureandImportanceofMarketingChannels分销渠道的性 质和重要性 •Marketingchannel(ordistribution...
13-1 Objectives Comprehendhowcompaniesselect,motivate,andevaluatechannelmembers.Understandthenatureandimportanceofmarketinglogisticsandintegratedsupplychainmanagement.13-2 CaseStudy Caterpillar Dominatesworld’smarketsforheavyconstructionandminingequipment.IndependentdealersarekeytosuccessDealer...
MarketingChannels andSupplyChain Management Chapter12 12-1 LearningGoals 1.Knowwhycompaniesusedistribution channelsandunderstandthefunctionsthat thesechannelsperform. 2.Learnhowchannelmembersinteractand howtheyorganizetoperformtheworkof thechannel. 3.Knowthemajorchannelalternativesthat areopentoacompany. 4.Comprehen...
Stefanus Manuntun Sitinjak MM
本人的主要研究领域是operation management。根据题主的经历我推荐题主选择marketing。由于不知道题主更多的...
INTRODUCTION TO THE SPECIAL ISSUE ON E-BUSINESS AND SUPPLY CHAIN MANAGEMENT This special issue, by addressing problems surrounding marketing and operations management, depicts state-of-the-art approaches, methodologies, and insight... ME Johnson,S Whang - 《Production & Operations Management》 被引量...
A new framework for supply chain manager selection: Three hurdles to competitive advantage. Journal of Marketing Channels, 11, 89-103... RG Richey,AR Wheeler - 《Journal of Marketing Channels》 被引量: 18发表: 2004年 Channel selection in a supply chain with a multi-channel retailer: The rol...
Supply chain integration, social network research, and network theories have proliferated over the last 10 years in supply chain research. Network theories provide a broad base for understanding how firms, functions, and teams work together but at the foundation of all networks are individuals and ...
市场活动面向潜在客户的联系人、潜在顾客、商机和已经被选为参与市场活动的客户。 在 Supply Chain Management 中,您可以创建几种类型的市场活动,如电话销售、邮寄和电子邮件营销活动,以最大化您的客户潜力。 随着市场活动的进行以及您收到积极的响应,可以与那些积极响应市场活动的收件人开始销售流程。